Effective Brand Management Mastery Program

The ANA Marketing Training & Development Center’s Mastery Programs will help advance your marketing team in key disciplines by fulfilling strategic needs, sharpening skills, and putting ideas to work immediately.

Our Mastery Programs are designed to be flexible and fit your time and budget. These programs can be delivered over two full days or as a series of independent half-days.

Note: Each workshop in this Mastery Program can be conducted both in-person and virtually. In-Person and virtual workshop descriptions have separate web pages, which are linked below (In-Person/Virtual).



Developing Actionable Customer Insights (In Person/Virtual)

  • Better understand and empathize with your customers
  • Improve the targeting of your campaigns and activations
  • Increase your chances of action from your customer


Building a Brand Management Framework (In Person/Virtual)

  • Beat the competition with a more effective brand position
  • Increase the impact of your marketing campaigns
  • Pull customers in rather than pushing your message out

Integrated Marketing Planning for Effective Brand Management (In Person/Virtual)

  • How to champion the voice of the customer across the organization
  • Techniques for making marketing dollars go further 
  • How to drive collaboration and greater focus with your teams

Integrated Marketing Execution for Effective Brand Management (In Person/Virtual)

  • Ensure tactical execution is customer centric
  • Develop tactics that will work across multiple channels
  • Drive ROI with effective integrated marketing

Once you and your team complete all four parts of the Effective Brand Management Mastery Program, you’ll become highly proficient, even more strategic, and ready to apply new ideas to build a winning brand.


Download the full agenda here



Simon Bradley

Founder, Simon Bradley Marketing

Simon is a senior marketing leader and founder of Simon Bradley Marketing, which provides hands-on expertise and practical support to marketing organizations through project sprints, consulting and training. He has extensive client-side experience with brands like Virgin Atlantic Airways, VisitBritain, the New York Knicks, The Radio City Rockettes and Madison Square Garden. At Virgin Atlantic, Simon led the airline’s U.S. marketing across twelve markets and was responsible for building the brand, e-commerce, B2B marketing and CRM. At The Madison Square Garden Company, he was responsible for marketing strategy and consumer engagement and worked across a broad portfolio of world class brands.

Simon has been based in the U.S. for the last 14 years and has also led marketing teams across the world including the U.K., Canada, Sweden, Denmark, Norway, Finland, Brazil and Mexico. In addition to working with a broad range of clients, he is also an Adjunct Professor at New York University and leads Master’s programs in Digital Marketing and Integrated Marketing.

Born and educated in the U.K., he graduated in History from Bristol University and followed this with Tourism Management and Chartered Institute of Marketing Graduate diplomas.