Positioning Your Brand to Win (Half Day)

(Half Day Workshop)

Poor positioning kills brands. Defining a truly unique and compelling positioning is the most critical foundation for creating a strong brand. Whether you are positioning an existing brand or launching a new one, this workshop offers several strategies for positioning along with a framework that will help you to consistently position your brand to win.

Taught by a seasoned brand strategist with both emerging brand and Fortune 500 experience, this workshop teaches you a step-by-step method along with a wide range of relevant case studies and fresh thinking to help you craft compelling positioning.

Who is this workshop for?

This workshop is relevant for marketers and brand leaders who are seeking to enhance the effectiveness of their brand’s current position or who are trying to define a unique positioning for a new brand.

Workshop Benefits

The benefits of attending this workshop fall under the following key drivers of growth: improving marketing effectiveness, increasing marketing efficiencies, and maximizing marketing ROI.

This workshop helps attendees improve marketing effectiveness by teaching them:

  • How to develop competitive positioning 
  • How to use position to help drive important strategic brand decisions, including the offering, brand experience, messaging, partnerships, and service

This workshop helps attendees increase marketing efficiency and ROI by teaching them:

  • How to create clarity on what your brand stands for, who your target customer is, and how you are going to win market share
  • To focus positioning and marketing efforts on addressing the needs of a high opportunity target customer in a market space where your brand can thrive
  • How to improve alignment with internal business partners so that they can more effectively activate the brand 

Download the full agenda here

 

trainer

Laura Bates

Laura Bates is Founder and Principal of Brand Verve, a consulting firm that helps organizations grow their brand value through strategic positioning, engaging customer experiences and innovative products and services. Drawing on her experience as a brand executive at Procter & Gamble, Marriott International, and Domino’s Pizza, as well as a decade of consulting to Fortune 500 companies in hospitality, insurance, health care, banking, education and consumer products, she offers a wealth of knowledge on how to create and sustain a successful brand.

Laura’s roots lie in the American South.  She earned a bachelor’s degree in Communications at Tulane University and an MBA from the Fuqua School of Business at Duke University where she was a Unilever U.S. Scholarship recipient. Home for her and for Brand Verve is now in the Washington, D.C., area.