Driving Growth with Measurement - Virtual | School of Marketing | ANA

Driving Growth with Measurement - Virtual

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Seats are limited and confirmation of attendance will be required in advance of the session.

 

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  • Welcome & Opening Remarks (10 min)
  • Setting The Stage (5 min)
  • Where To Start: Creating Your Measurement Plan (30 min)
  • Identifying The Right Measurement Metrics (15 min)
  • Achieving Organizational Adoption (15 min)
  • Break (10 min)
  • Applying Unified Analytics To Measure Marketing Attribution (60 min)
  • Elements Of Effective Data Management (30 min)
  • Closing (5 min)


Instructors

trainer

Marc Vermut

Marc Vermut is a highly experienced marketing measurement, data and analytics executive with 20+ years experience in the retail, technology, telecommunications and entertainment industries. He is a skilled and sought-after presenter and educator across a range of topics that include business strategy, marketing strategy, marketing analytics, industry analysis, operational cost analysis, business plan development, valuation and financial modeling.

He is Vice President, Marketing Solutions, at Neustar, where he is responsible for the deployment of identity, segmentation, activation and measurement across Neustar Marketing Solutions as well as delivering strategic insights that help brand leaders make better, more data-driven, marketing investment decisions.

Prior to Neustar, Marc worked in strategy, financial advisory and M&A roles for the Media and Entertainment, Telecommunications and Technology industries. He earned a B.S. in Economics from the Wharton School and an M.B.A. from the UCLA Anderson School of Management.