Executing an Agile Campaign 301 (AG Mastery)- Virtual Training | School of Marketing | ANA

Executing an Agile Campaign 301 (AG Mastery)- Virtual Training

This event is over.

Seats are limited and confirmation of attendance will be required in advance of the session.

This is the third workshop in the ANA’s Agile Marketing Mastery Program, a four-part series designed to give you exposure to all facets of Agile Marketing and to equip you for implementation at your organization. To achieve mastery in this topic we encourage you to register for all four workshops in the series, however you may register for any workshop that best fits your needs. If you want to achieve mastery and attend the four-part series (AG Mastery Program 101, 201, 301, and 401), you will receive a Certificate of Completion to display your expertise and accomplishment. Qualified participants must be present for the entire time for each workshop and attend all four workshops in sequential order (there are no substitutions of past or future workshops).

Click HERE to register for Agile Marketing 101 (2:00 to 5:00 p.m. EDT, 4/16)

Click HERE to for Sprint Planning & Project Estimating 201 (2:00 to 5:00 p.m. EDT, 4/18)

Register below for Executing an Agile Campaign 301 (2:00 to 5:00 p.m. EDT, 4/23)

Click HERE to register for Successful Agile Integration and Transformation Within Your Organization 401 (2:00 to 5:00 p.m. EDT, 4/25)

This workshop is the third part of the ANA’s Agile Marketing Mastery Program, a four-part series designed to give you exposure to all facets of Agile Marketing and equip you for implementation within an organization.

In this virtual workshop, participants are able to dive even deeper into how Agile teams communicate pre, during, and post sprint, ensuring maximum efficiency for Agile implementation. This includes the must-haves before launching your first sprint, scheduling delivery team members for single or multiple sprints, and the tools and technologies needed to help teams integrate Agile within an organization successfully. After taking this workshop, you will have a complete understanding of the tools required to implement an Agile campaign with success.

This engaging virtual workshop contains individual exercises, case studies, and real-world examples to give you the experience you need in order to understand how to implement Agile on the job.

Target Audience
This virtual workshop is open for marketers at any level that develops and/or executes marketing campaigns. It is particularly useful for those who want to understand how to implement an agile process for improved decision-making.

Download the full benefits here

  • Setting the Stage (15min)
  • Agile Execution (30min)
  • Sprint Assignments (30min)
  • Break (10min)
  • The Art of Checking-In (Especially virtually) (15min)
  • Sprint Tools and Technologies (30min)
  • Individual Exercise: Define Your Alpha Sprint (30min)
  • Closing (15min)



Instructors

trainer

Cord Silverstein

Founder and President, Integrate AI

Cord Silverstein, a distinguished digital marketing strategist with over two decades of experience, has been at the forefront of integrating AI into marketing, revolutionizing how marketing teams compete in their industry. His dual expertise from client and agency perspectives has crafted his unique approach, making him a pivotal figure in driving success for numerous Fortune 500 brands.

As the CEO of Integrate AI, Cord empowers organizations, big and small, to embrace and leverage AI, transforming their marketing strategies and executions to empower marketing teams to work better, smarter, and faster. Cord has been recognized as a top instructor for the Association of National Advertisers (ANA)