How to Optimize Your In-House Agency

This event is over.

Seats are limited and confirmation of attendance will be required in advance of the session.

To be added to the waitlist for this session, please send an email to bcoy@ana.net with your name, email and phone number.

 

Strategies for In-House Agency Personnel Managing the In-House Agency
(Half Day Workshop
)

With the rise of the in-house agency (IHA), many marketers are asking themselves how they can optimize their in-house agency to drive better speed to market, better communication between marketers and creatives, source and retain the best creative talent, and achieve overall better workflow. People, process and technology are the basic tenets of organizational efficiency.

In this workshop, you will learn about three perspectives of common in house agency operational issues and you will learn about some of the warning signs of creative inefficiency and bad process. As a result, you will learn how to use best practices and solutions to drive better creative output and employee satisfaction. Also, you will discuss how to define the goals and capabilities of an in-house agency to capitalize on marketer relationships and bring out the best in your creative team.

You will participate in exercises to enhance your understanding of roles and responsibilities that will raise your creative IQ and you will review a case study with specific examples of how IHA output may be increased three-fold with better quality and increased employee satisfaction. Expect to walk away from this session with pragmatic solutions to every day creative and operational challenges within the internal agency.

Who is this workshop for?

In-House agency management and creative operations who want to better understand how to improve operational efficiency and communication with stakeholders.

Download the full benefits here


  • Setting the stage (5 min)
  • Introduction (10 min)
  • Elements of a Successful In-House Agency (30 min)
  • Ways of Working (45 min)
  • Design a Process from Brief through Delivery (30 min)
  • Break (15 min)
  • How to Improve Creative Output and Speed to Market (45 min)
  • Managing the Internal Client Relationship (30 min)
  • Positioning for Success (25 min)
  • Closing (5 min)


Instructors

trainer

Andrea B. Ruskin

Strategic Partner / Principal, Blum Consulting Partners

Andrea is a Strategic Consultant and Partner at Blum Consulting Partners who works with marketers to implement workflow that drives a more creative, effective, and strategic process.  With over 25-years experience in advertising as an Executive Producer, Production Company Owner and former AICP National Vice Chairman, Andrea combines her production background with 10 years of consulting experience to create processes and working models that optimize the creative process.


trainer

T. Alex Blum

Founding Partner, Blum Consulting Partners

Alex founded Blum Consulting Partners to support marketers with in-depth process analysis, process design, and production innovation. He has worked for the last ten years on enterprise level strategic initiatives for Fortune 500 clients. Alex has 30+ years’ experience in advertising and feature film production as a producer and award-winning production company owner, with an impressive resume of guest lectures, training, authoring, and speaking engagements.