Leading Across the Generations (101) (LET Mastery) - Virtual | School of Marketing | ANA

Leading Across the Generations (101) (LET Mastery) - Virtual

Seats are limited and confirmation of attendance will be required in advance of the session.

This workshop is the first workshop in the “Effective Leadership Mastery Program”, a four-part virtual workshop series designed to give you a broad exposure to all facets and levels of Effective Leadership. If you want to achieve mastery and attend the four-part series (LET Mastery Program 101, 201, 301, and 401), you will receive a Certificate of Completion to display your expertise and accomplishment. Qualified participants must be present for the entire time for each workshop and attend all four workshops in sequential order (there are no substitutions of past or future workshops).

Register below for Leading Across the Generations 101 (2:00 to 5:00 p.m. EDT, 06/13)

Click HERE to register for Maximize Productivity through Effective Employee Engagement 201 (2:00 to 5:00 p.m. EDT, 06/18)

Click HERE to register for Excelling Under Pressure – Leading Effective Teams 301 (2:00 to 5:00 p.m. EDT, 06/20)

Click HERE to register for Enhancing Wellbeing and Productivity in the Workplace 401 (2:00 to 5:00 p.m. EDT, 06/25)

It is important to be able to lead across the generations in the workplace because the modern workforce is becoming increasingly diverse. There are now five distinct generations in the workplace. They include Matures (born 1925-1945), Boomers (1946-1964), Generation X (1965-1980), Millennials (1981-1996), and Generation Z (1997-2012).

Each generation has its unique set of values, beliefs, attitudes, and behaviors that can influence how they work, communicate, and interact with others. Effective leaders understand and appreciate these differences and can leverage them to create a more inclusive and productive workplace. A “one-size-fits-all” approach to leadership is no longer an option for effective work environments.

Leaders who can lead across the five generations:

  1. Improve employee engagement and retention: Understanding the needs and preferences of different generations can help leaders create a work environment that meets the diverse needs of their employees, which can lead to higher engagement and retention rates.
  2. Foster collaboration and teamwork: Effective leaders who can bridge the generation gap can help create a sense of teamwork and collaboration among employees of different age groups, which can lead to better results and productivity.
  3. Boost innovation: Each generation brings a unique perspective and set of skills to the workplace. Leaders who can harness this diversity can create a culture of innovation and creativity that can help their organizations stay competitive and relevant.

Led by a Certified Speaking Professional, skilled presenter, and popular ANA workshop leader, this workshop is packed with exercises that will expand generational understanding and leadership capability.

This is the first installment in the ANA’s four-part series ‘Effective Leadership Mastery Program”, where participants learn tested strategies to empower their teams to thrive and foster a powerful culture for business growth.

Target Audience
This virtual workshop is for people leaders who want to learn how to better recruit, train, manage, and inspire across the generations.

Download the full benefits here

  • Setting the Stage (10min)
  • Everyone is Struggling with Generational Differences (35min)
  • Talking About My Generation (40min)
  • BREAK (5min)
  • 8 Keys to Leading Across the Generations (40min)
  • The Generational Matrix (40min)
  • Learning Reflection and Action Plans (10min)


Start: Wednesday, June 12, 2024 at 2:00pm

End: Wednesday, June 12, 2024 at 5:00pm


Virtual Workshop (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Nonmember
Leading Across the Generations (101) (LET Mastery) - Virtual Client-Side Tier $0 Platinum Tier $0 Gold Tier $199 Silver Tier $299 Nonmember $399



Stan Phelps

Stan Phelps, CSP® is the founder of StanPhelpsSpeaks.com, a consultancy that works with organizations to win the hearts of their customers and employees. Prior to becoming an author/speaker, Stan held leadership positions at IMG, adidas, PGA Worldwide Golf Exhibitions, and Synergy. At Synergy, he helped create brand experiences for leading brands such as KFC, Walmart, M&M’s, and Starbucks. His work today is focused on the value of customer experience as a competitive differentiator and the importance of employee engagement in building a strong corporate culture.

Stan is a TEDx Speaker, the author of 18 books, and a former Forbes contributor. He has taught as an adjunct professor of marketing at New York University and Manhattanville College. He is a Certified Speaking Professional and Virtual Master Presenter. Stan has a JD/MBA from Villanova University and a Certificate in Achieving Breakthrough Service from Harvard Business School. He lives in Cary, North Carolina with his wife Jennifer and two teenage boys Thomas & James.