How to Optimize Your In-House Agency
This event is over.
Seats are limited and confirmation of attendance will be required in advance of the session.
To be added to the waitlist for this session, please send an email to bcoy@ana.net with your name, email and phone number.
Download the full benefits here
- Setting the stage (5 min)
- Introduction (10 min)
- Elements of a Successful In-House Agency (30 min)
- Ways of Working (45 min)
- Design a Process from Brief through Delivery (30 min)
- Break (15 min)
- How to Improve Creative Output and Speed to Market (45 min)
- Managing the Internal Client Relationship (30 min)
- Positioning for Success (25 min)
- Closing (5 min)
Instructors
Andrea B. Ruskin
Strategic Consultant / Partner, Blum Consulting Partners, Inc.
Andrea is a Strategic Consultant and Partner at Blum Consulting Partners who works with marketers to implement marketing transformation and workflow that drives a more creative, effective, and strategic creative process. With over 25-year’s experience in advertising as an Executive Producer, Production Company Owner and former AICP National Vice Chairman, Andrea combines her production background with 11 years of brand consulting experience to create processes and working models that optimize the creative process. Andrea is also a member of the ANA Faculty and currently trains marketers on in-house agency optimization.