Maximize Productivity through Effective Employee Engagement 201 (LET Mastery) - Virtual | School of Marketing | ANA

Maximize Productivity through Effective Employee Engagement 201 (LET Mastery) - Virtual

This event is over.

Seats are limited and confirmation of attendance will be required in advance of the session.

This workshop is the second workshop in the “Effective Leadership Mastery Program”, a four-part virtual workshop series designed to give you a broad exposure to all facets and levels of Effective Leadership. If you want to achieve mastery and attend the four-part series (LET Mastery Program 101, 201, 301, and 401), you will receive a Certificate of Completion to display your expertise and accomplishment. Qualified participants must be present for the entire time for each workshop and attend all four workshops in sequential order (there are no substitutions of past or future workshops).

Click HERE to register for Leading Across the Generations 101 (2:00 to 5:00 p.m. EDT, 06/12)

Register below for Maximize Productivity through Effective Employee Engagement 201 (2:00 to 5:00 p.m. EDT, 06/18)

Click HERE to register for Excelling Under Pressure – Leading Effective Teams 301 (2:00 to 5:00 p.m. EDT, 06/20)

Click HERE to register for Enhancing Wellbeing and Productivity in the Workplace 401 (2:00 to 5:00 p.m. EDT, 06/25)

This workshop explores signature ways “beyond dollars” to drive employee engagement and reinforce culture in an organization. It begins with an introduction to the concept of employee engagement and its importance for the success of the organization for a variety of reasons, including:

  1. Increased productivity: Engaged employees are more productive because they are committed to their work and are motivated to achieve the company's goals.
  2. Lower turnover: Engaged employees are less likely to leave their jobs, which reduces turnover costs and helps retain institutional knowledge.
  3. Higher profitability: Engaged employees are more committed to their jobs and are willing to put in extra effort to achieve the company's goals, which can lead to increased profitability.

The facilitator will lead a discussion on the three B’s (building, belonging, becoming) that contribute to employee engagement. The workshop will provide practical tips and tools for managers and leaders to use in their day-to-day interactions with employees to foster engagement.

The workshop will examine how to sustain employee engagement over the long term. Attendees will learn about the importance of ongoing communication, measurement, and evaluation to ensure that engagement efforts are effective and sustainable.

Attendees will walk away with knowledge of the key drivers of employee engagement such as onboarding, team building, flexibility, recognition, and empowerment. They’ll be able to introduce actionable ideas for their teams, little things that will increase engagement, improve retention, and maximize retention.

This is the second installment in the ANA’s four-part series “Effective Leadership Mastery Program”, where participants learn tested strategies to empower their teams to thrive and foster a powerful culture for business growth.

Target Audience
This virtual workshop is for people managers who want to create more engaged and dynamic teams that drive growth for the organization.

Download the full benefits here

  • Setting the Stage (10min)
  • The Case for Employee Engagement (35min)
  • The 3 B's of Engagement (40min)
  • BREAK (5min)
  • The I.D.E.A. Process (30min)
  • The I.D.E.A. Process (continued) (50min)
  • Learning Reflection and Action Plans (10min)



Stan Phelps

Stan Phelps, CSP® is the founder of, a consultancy that works with organizations to win the hearts of their customers and employees. Prior to becoming an author/speaker, Stan held leadership positions at IMG, adidas, PGA Worldwide Golf Exhibitions, and Synergy. At Synergy, he helped create brand experiences for leading brands such as KFC, Walmart, M&M’s, and Starbucks. His work today is focused on the value of customer experience as a competitive differentiator and the importance of employee engagement in building a strong corporate culture.

Stan is a TEDx Speaker, the author of 18 books, and a former Forbes contributor. He has taught as an adjunct professor of marketing at New York University and Manhattanville College. He is a Certified Speaking Professional and Virtual Master Presenter. Stan has a JD/MBA from Villanova University and a Certificate in Achieving Breakthrough Service from Harvard Business School. He lives in Cary, North Carolina with his wife Jennifer and two teenage boys Thomas & James.