Empower Your Brand with Gender Equality Advertising, Media and Measurement Tools for Marketers | Webinars | Events & Webinars | ANA

Empower Your Brand with Gender Equality Advertising, Media and Measurement Tools for Marketers

Women are the driving force of economic growth, so what's holding your business back from making them feel seen?

It's time to take action and harness the power of gender equality in your advertising strategy. Join us for an exclusive webinar where we'll introduce you to essential tools that will revolutionize your approach to advertising.

  • Introducing GEM® - the Gender Equality Measure, your key to unlocking unprecedented brand success. By integrating GEM® into your creative development and ad effectiveness measurement processes, you'll gain access to data-backed insights derived from testing over 300,000 ads across 14 global markets.
  • SeeHer's Media Planning and Buying Guide, GEM® Multiplatform Video Programming Guide, and GEM® Audiences, will ensure your advertising is placed in optimal environments without sacrificing audience reach or content quality.
  • And with SeeHer's Write Her Right Guides, consumer insights, thought leadership, and training, we’ll teach you how to leverage these tools and apply best practices to fuel exponential growth for your brand.

These tools are not just for moving the needle in DEI, they are universal. These insights aren't just informative; they're transformative. Accurately portraying women in advertising correlate with significant boosts in brand health metrics, including a remarkable +32Pts in brand choice and +33Pts in brand loyalty.

Ready to propel your brand to new heights? SeeHer is offering marketers the opportunity to Pledge to Embed SeeHer’s tools today. Reserve your spot to learn more about how you can get access and join the SeeHer movement!

when

Start: Wednesday, August 7, 2024 at 1:00pm

End: Wednesday, August 7, 2024 at 1:30pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Nonmember
Registration
Webinar Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier $0 Nonmember N/A


Speaker(s)

Latha Sarathy
Chief Research Officer
ANA and SeeHer

Katie McKenna
SVP, Membership
SeeHer