The Content Formula - 10 Steps To B-to-B Content Marketing ROI

So many businesses struggle with the question of how to demonstrate marketing ROI. In today's digital world, we don't have to put up with marketing that doesn't produce measurable results.  Content Marketing has emerged as a discipline to attract people instead of trying to buy our way into their hearts and minds through interruptive ads. In this webinar discover the 10 ways any business can quantify the return on marketing through a consistent content marketing approach.

In this presentation attendees will learn:

• Build the business case for content marketing
• Find the budget to establish a new content marketing program
• Measure content marketing ROI success in business terms.
• 10 actual calculations any business can use to show real content marketing ROI

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