Brand Activation Demystified: Demystifying Shopper Strategy | Webinars | Events & Webinars | ANA

Brand Activation Demystified: Demystifying Shopper Strategy

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Demystifying Shopper Strategy

Strategy: one of the most abused words in the marketing lingo. We all use it, yet, when pressed, few can provide a clear definition for it, let alone explain how to consistently develop solid strategies.

In this session we will discuss:

  • A working definition for Shopper Strategy and its two core building blocks
  • The most critical questions you should ask yourself
  • Bringing strategy to life: a primer on strategy communication

 

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when

Start: Tuesday, March 17, 2015 at 2:00pm

End: Tuesday, March 17, 2015 at 3:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)

ADRIÁN J. VELÁZQUEZ
VP Shopper Strategy
Momentum Worldwide

Adrián is the lead shopper strategist for Momentum’s CPG clients. An accomplished consultant in shopper marketing strategy and commercial capability building, he is known for instilling his passion for business analytics into all aspects of sales and marketing—from strategy to execution. With more than 18 years of experience working for blue chip companies, Adrian’s unique background balances classic CPG training, management consulting skills and retail knowledge to craft compelling, impactful marketing strategies that drive profitable growth.