A Prankster and Marketer’s Perspective on Advertising Insights

This event is over.

What do you get when you combine a career marketer with a YouTube prankster? A rare perspective on what stirs emotion and provokes behavior. Most marketers appreciate that human insights are the bedrock of effective advertising. But how do we mine for a golden insight in a riverbed of "fool's gold"? How do we find that actionable "aha" to secure a brand's position – and keep our ads from floundering in that sea of noise? This webinar will present a few answers and insights on these questions and a few more.