How Reaching Real People Changed Target’s Media Strategy: Target Media Network

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Target uses data from their 1,800+ stores and target.com to make better merchandising and marketing decisions. Their ability to activate against these insights and close the loop from online to offline continues to grow as they expand into more digital spaces where they can measure success such as audio and soon television. This power of reaching real people with relevant advertising has resulted in Target’s most successful marketing campaigns.

In this webinar you will learn how Target's access to good data and measurement changed their digital media strategy:

Discover Target's approach to reaching real people
Learn about the impact high quality 1st party data has on category and brand media plans
Uncover what's next in Target's people base marketing evolution