Ethics by Design: Navigating AI Risks for Responsible, High-Impact Brand Marketing (Part 2)

Where Marketing Growth Meets Consumer Trust — Making Ethics Engaging and Essential

Ethics by Design returns with a fast-paced, interactive look at the ethical marketing challenges emerging as AI becomes more autonomous, persuasive, and embedded across marketing.

Throughout the session, we’ll use live polls to capture your perspectives on each issue – then respond in real time with insights, guidance, and potential actionable next steps to help you innovate responsibly while protecting brand trust.

We’ll address some of the biggest questions shaping marketing today:

• How do brands maintain trust amid AI-generated misinformation?
• What does human accountability look like as AI takes on more decision-making?
• How do we protect consumers, brands, and our profession as AI reshapes how marketing gets done?

Join us as we explore the next wave of AI risks and the best practices that will help guide responsible, high-impact marketing in 2026 and beyond.

Core Focus Areas

1. Creativity: Protecting Creative Integrity
   • Understanding risks: hallucinations, deepfakes, biased outputs
   • Emerging threats like AI-fabricated reviews and manipulation
2. Data Privacy: Ethical and Transparent AI Practices 
   • Updating privacy policies: consider AI-specific disclosures
   • Applying core principles: transparency, choice, consent, minimization
3. Accountability: Guardrails for Agentic & Autonomous AI 
   • When humans should stay in the loop
   • Understanding accountability in high-stakes sectors
4. Regulation: What’s New with Synthetic Media & NY Law
5. Marketplace Shifts: AI’s Impact on Search & Workflow 
   • How AI is reshaping metrics, performance, and roles
   • Why the future remains people-driven despite automation