Creating a Digital Ecosystem with Marketing Automation

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In this webinar, Jack Thurston, William Blair's director of digital marketing, will discuss how the firm is building a digital ecosystem through marketing automation, CRM, social media, and the Web to create a holistic client experience across their digital properties. Attendees will learn how they're building a strategy to allow for better integration of e-mail and content marketing, social media, and Web activity through the use of technology, analytics, and segmentation.