2017 ANA/BAA Marketing Law Conference

The 2017 ANA/BAA 39th Marketing Law Conference: Breakthrough: Legal Strategies for Dynamic Businesses, at the Downtown Chicago Marriott, Nov. 13-15, 2017 builds on the tradition as the broadest marketing advertising and privacy law, conference with deep practical legal content, fruitful networking and major CLE credits. Deep dives into all aspects of Marketing and Advertising Law, Social and Digital Media; IP and Privacy, FTC, State A.G. and self-regulation (NAD, CARU), Lanham Act, Class Actions, with many new sessions to be added; Hear from 135 of the nation's leading inside and outside counsel and federal, state and self-regulatory officials and major CLE credits provided. In 2016 there were 730 attendees with over 210 major brands present. Keynote: Thomas Pahl, Acting Director of the FTC’s Bureau of Consumer Protection.

Law Conference Co-Chairs: Cisca Brouwer, Associate General Counsel, Snap Inc.; Amanda Conti-Duhaime, Lead Counsel, Advertising, Marketing, and Promotion, Fiat-Chrysler; Doron Goldstein, Partner, Katten Muchin Rosenman LLP; and Brent Sanders, Associate General Counsel, Microsoft

Brands speaking to date include: Fiat-Chrysler, Snapchat, Avis, Citibank, Coca-Cola, Facebook, Google, Meijer, Mastercard, Microsoft, Netflix, McDonald’s, Sony, Cablevision/Altria, Mondelez, Target, T-Mobile, Twitter, Whistle Sports, Whole Foods and many more to be announced!

Sponsorship opportunities for this year's Law Conference - contact Ed Kabak at 646-708-8123 or ekabak@ana.net


Start: Monday, November 13, 2017 at 1:00pm

End: Wednesday, November 15, 2017 at 4:00pm


Marriott Chicago Downtown Magnificent Mile
540 N Michigan Avenue
Chicago, IL 60611

The ANA has negotiated a special room rate of $309/night. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email. The cut-off date is Friday, October 20 2017, after which prevailing rates apply.

Registration Pricing

Early-bird pricing is in effect through 09/18/2017
ANA Associate Gold Associate Silver Associate Individual Non Member
Conference Registration ANA $1,795 Associate Gold $1,795 Associate Silver $1,995 Associate Individual $2,195 Non Member $2,195
Registrant Events
Add Binder (All registrants will receive conference materials on a flash drive. For an additional cost, you have the option to add a printed binder. Binder can be shipped directly to the registrant’s home or office or picked up onsite at the conference.) ANA $100 Associate Gold $100 Associate Silver $100 Associate Individual $100 Non Member $100



Cisca Brouwer
Associate General Counsel
Snap Inc.

Amanda Conti-Duhaime
Lead Counsel

Doron Goldstein
Katten Muchin Rosenman LLP

Brent Sanders
Associate General Counsel

Monday, November 13, 2017
11:00am Registration Opens

1:00pm Breakout Sessions

Basics of Promotion, Sweepstakes, Contests and Gaming/Fantasy Sports

Moderator: Barry Benjamin
Partner Kilpatrick, Townsend & Stockton LLP

Basics of Advertising: A Brand New Take on Substantiation, Disclosures & Social Media

Moderator: Gonzalo Mon
Partner Kelley Drye & Warren LLP

Transformation vs. Trademarks

Kristen Achterhof
Partner Katten Muchin Rosenman LLP

Ethics for Lawyers

John P. Sahl
Professor University of Akron Law School

How to Negotiate the New Agency/Client Agreements

Moderator: Robert Driscoll
Partner Davis Wright Tremaine LLP

Price and Sale Advertising-A Dynamic Landmine?

Moderator: Jason Howell
Partner Perkins Coie LLP
Brandi van Leeuwen
Senior Counsel Meijer
Mark Richardson
Director Counsel, Merchandising & Marketing The Target Corporation

TCPA Litigation in the New Regulatory Environment

Moderator: Terese Arenth
Partner Moritt, Hock & Hamroff LLP

State A.G. Policy Enforcement Priorities in Consumer Protection – The Last Line of Defense?

Moderator: Richard Lawson
Partner Manatt, Phelps & Phillips LLP
Joanne McNabb
Director of Privacy Education and Policy Office of the California Attorney General, Cal DOJ
Paul Singer
Deputy Chief Consumer Protection Office of the Texas AG

3rd Party Rights: Brand Licensing Network Clearances and Complex Rights Acquisitions

Mary A. Carragher
Chief Counsel, Trademarks N.A. /L.A. Mondelez
Eric Fleisig-Greene
Associate Director, Legal Twitter

Case Study in Theater and Film Promotions

Gina Leif Ilardi
Partner Jenner Block LLP
Rachel Kimbrough
SVP Business & Legal Affairs STX Entertainment

Compelled Disclosure, the First Amendment and a New Path for the FCC on Privacy and Net Neutrality

Moderator: Robert Corn-Revere
Partner Davis Wright Tremaine LLP

Best Practices for Brands Negotiating Sports Marketing Agreements

Brian Fergemann
Sr. Counsel McDonald’s

The Right of Publicity vs. Fake News and Other Content Claims

Moderator: Rick Kurnit
Partner Frankfurt Kurnit Klein & Selz PC
Eric Baum
SVP, Business & Legal Affairs Sony
Greg Brehm
Assistant General Counsel Buzzfeed

Autonomous Cars & Other Devices

Moderator: John Feldman
Partner Reed Smith LLP
Kimberley Chainey
Associate General Counsel Avis Budget Group, Inc.

Session TBD

Moderator: Georgia Ravitz
Partner Arent Fox

Best Transactional Practices for the Programmatic Advertising Ecosystem

Moderator: James Taylor
Partner, Advanced Media/Technology Loeb & Loeb LLP
Brett Celedonia
Senior Counsel, Digital Media, Advertising/Marketing Netflix Inc.

The Shared Economy: Disruption Continues

Moderator: David Ervin
Partner Crowell & Moring LLP

Metrics, Monitoring Efficiencies and Misplacements of Social/Digital Media Advertising

Susan Cooper
Dir. & Associate General Counsel, Advertising & Privacy Facebook

Connected and Dissected– The Cross Device Ecosystem, the Internet of Things & the Role of Regulation

Co-Moderator: Alan Friel
Partner Baker Hostetler LLP
Steve Kim
Associate General Counsel Spotify
Nicolas Johnson
Partner Osborne Clarke LLP

Using Entertainment Marketing To Build Your Brand

Jane Pollack
Chief Counsel, Advertising & Sponsorships Citicorp
Molly Malouf
Director, Legal Affairs T-Mobile USA

Gap or Abyss? Regulatory Oversight of European, Canadian and American Consumer Marketing

Moderator: Catherine Bate
Partner Miller Thomson LLP

The Latest Hot Button Issues in Real Time Marketing & Social Media

Moderator: Joseph Lewczak
Partner Davis & Gilbert LLP
Aba Rogers
Counsel Worldwide Licensing & Global The Coca-Cola Company
Caroline Selfridge
Managing Counsel Intel
Joseph Khanna
Sr. Managing Counsel, Marketing & Communications MasterCard
6:00pm Cocktail Party  

Tuesday, November 14, 2017
7:00am Registration Opens

7:15am Breakfast  

Roundtable Breakfasts with the Experts

Titles & Speakers – To be announced
8:15am General Session

Welcome & Introduction of Co-Chairs

Ed Kabak
Senior Vice President ANA

Opening Remarks

Bob Liodice
Chief Executive Officer ANA

Year in Review, Sweepstakes, Contests, Privacy, Digital & Social Media

Linda A. Goldstein
Chair Advertising Marketing & Digital Media Practice Baker Hostetler LLP

New Frontiers in Technology Platforms and Ad Tech

An in-depth, hands-on look at how marketers are using new technologies, how existing platforms are evolving and innovating, and the implications of these developments for marketing and advertising lawyers.

Moderator: Kenneth Florin
Deputy Chairman, Chair, Advanced Media & Technology Dept. Loeb & Loeb LLP
10:40am Networking Coffee Break  

11:05am General Session Cont.

The Complex Interface: Native Advertising, Influencer Marketing & User Generated Content

Moderator: Amy R. Mudge
Partner Venable LLP

Negotiating & Using Consumer Friendly Big Data: Strategies for Compliance & Effective Marketing

Moderator: Doron Goldstein
Partner Katten Muchin Rosenman LLP
Kate Eguchi
Senior Transactional Counsel Whole Foods
Procter & Gamble
1:00pm Luncheon and Keynote Speaker

Thomas Pahl
FTC, Acting Director Bureau of Consumer Protection
2:00pm General Session Cont.

As American as Apple Pie: Automobile Advertising and Promotions Charge into The Future

Moderator: Benjamin Mulcahy
Co-Chair, Trademark Advertising & Unfair Competition Practice Jenner & Block LLP
Amanda Conti-Duhaime
Lead Counsel, Advertising, Marketing & Promotion Fiat-Chrysler

Augmented, Virtual & Mixed Reality, and AI

Moderator: Brian Heidelberger
Partner Winston& Strawn LLP
Gabe Karp
Chief Development Officer Marxent Labs
3:55pm Networking Coffee Break  

4:20pm Breakout Sessions

Brands & Music – Deal Points on Music Licensing & Use

An overview of the legal issues.

Moderator: A.J. Correale
Member Frost Brown Todd LLC

Global Advertising GALA

Moderator: Cisca Brouwer
Associate General Counsel Snap Inc.

E-Sports: Negotiating Rights, Talent & Brand Safety Mock Trial

Roger Colaizzi
Partner Venable LLP
Christopher Cole
Partner Crowell & Moring LLP

Cyber Security, Ransomware and Malware

Moderator: Theodore J. Kobus
Chair Data Privacy & Data Security Practice Baker Hostetler LLP
Suemyra Shah
VP Legal & Business Affairs Whistle Sports

Optimizing Compliance through the Lawyer Client Interface

Adam Solomon
Partner Michelman Robinson LLP
Patricia Doyle
Senior Advertising Law Compliance Manager Microsoft

What’s New in Consumer Class Actions?

Moderator: Lawrence I. Weinstein
Partner Proskauer Rose LLP

Cause Marketing

Moderator: Edward Chansky
Shareholder Greenberg Traurig LLP

Protecting and Enforcing Your Brand in the Intellectual Property Domain Name and App Arenas

Moderator: Jason Mueller
Partner Locke Lord LLP
Wednesday, November 15, 2017
7:15am Breakfast

8:15am General Session


Ed Kabak
Senior Vice President ANA

Legislative Year in Review

A leading expert on Washington politics and the economy brings you right up to date on developments in our industry and the country.

Dan Jaffe
Group Executive VP, Government Relations ANA

The Current and Future History of Advertising, Media and Production Companies

Moderator: Ronald Urbach
Chairman & Co-Chair of the Advertising, Marketing & Promotions Practice Davis & Gilbert LLP
9:55am Networking Coffee Break

10:15am General Session Cont.

Advertising Review- Top Developments of the Year

Moderator: Marc Roth
Partner Davis Wright Tremaine LLP
Leslie Fair
Senior Attorney FTC, Bureau of Consumer Protection
Martin Zwerling
Deputy Director Council of Better Business Bureau

Retailtainment: Experiential Marketing and Market Fragmentation

Co-Moderator: Jeffrey A. Greenbaum
Managing Partner Frankfurt Kurnit Klein & Selz, PC
Co-Moderator: Brian Murphy
Partner Frankfurt Kurnit Klein Selz P.C.

Advertising Litigation

Moderator: Norman C. Simon
Partner Kramer Levin Naftalis & Frankel LLP
1:10pm Luncheon

1:45pm Networking Coffee Break and Dessert

2:15pm Breakout Sessions

Connected Toys for Girls & Boys - Children’s Advertising & CARU

Co-Moderator: Allison Fitzpatrick
Partner Davis & Gilbert LLP
Vice President, Counsel, Kid’s Compliance Viacom

The Art of the Social Media Deal

Moderator: Phyllis Marcus
Counsel Hunton & Williams LLP

Complex Loyalty Programs

Moderator: Melissa Landau Steinman
Partner Venable LLP

Mobile Marketing and Payments: New Wine in New Bottles?

Paul Twarog
Director, Legal Google
Josh Yaker
Vice President and General Counsel Hello World

Celebrity/Sports Talent: A Practical Contract and Negotiating Guide to Deals

Theresa Harris
Senior Counsel The Target Corporation

Primer on Substantiating Advertising Claims

Moderator: TBD

Is A Class Action Lurking in Your Website?

Moderator: TBD

Complications of Consumer Review

Moderator: TBD
4:15pm Conference Adjournment

Cancellation Policy and Notes

Single ANA member and non-member conference registrations can be cancelled in writing only via email (registration@ana.net). Phone cancellations are not accepted. A 50% refund will be granted, if written request for cancellation is received by email 60 calendar days before the conference start date. No refunds will be granted for any cancellations received less than 60 days out or for 'no shows.' Corporate packages are not eligible for cancelation. Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. A $125 processing fee will be assessed to change the name on a registration. Hotel room cancellations must be sent directly to the hotel. Please contact the hotel for further details.

     1. The conference agenda is subject to change.
     2. A portion of your guest room rate will be used to offset conference costs.
     3. ANA accepts no responsibility for the loss of, or damage to, personal property.
     4. Registrations received after two weeks prior to the conference may not be included in the attendee list.