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Marketing Maestros

  • Marketers Sift Through Pile of Uncertainty

    Posted: Aug 17, 2021 12:00am ET BY Matthew Schwartz

    Back to normal? Not so fast. It was just last month that the country seemed on the verge of delivering a knockdown blow to COVID-19. With millions of Americans getting vaccinated and infection rates falling rapidly, there was a palpable sense that the misery wrought by the pandemic was finally behind us. But it was fleeting.

  • Where Has All the Advertising Talent Gone?

    Posted: Aug 12, 2021 12:00am ET BY Brian Dolan

    Advertising is facing an unprecedented talent crunch. After layoffs and furloughs in 2020, the industry is struggling to find talent. What’s going on?

  • They Said It at the ANA Brand Masters

    Posted: Aug 11, 2021 12:00am ET BY Bill Duggan

    The ANA Brand Masters Conference, presented by Twitter, just wrapped. This year’s theme was “inspirational branding” and below are some inspirational takeaways from conference speakers.

  • How to Get the Most Value from Your Agencies

    Posted: Aug 9, 2021 12:00am ET BY Bruno Gralpois

    Why do some partnerships thrive and produce great work while others seem out-of-sync, with mediocre results? Partnership building, brief writing, reviewing proposals, negotiating with agencies, and evaluating creative work are all essential everyday activities conducted by marketers with their agency partners.

  • The Digital Transformation of an Iconic Brand: A Q&A with Jeff Klein

    Posted: Aug 6, 2021 12:00am ET BY Leah Marshall

    Over the last 62 years, Little Caesars has grown from a single store in Detroit to the third largest pizza chain in the world. In their presentation at this year’s ANA Digital and Social Media Conference, presented by Meredith, Little Caesars CMO Jeff Klein and McKinney CEO Joe Maglio shared how they reinvigorated the brand with a fresh campaign that sparked conversation and drove results.

  • New Connected TV Insights from the ANA and Innovid

    Posted: Aug 4, 2021 12:00am ET BY Bill Duggan

    Connected TV is exploding! There are approximately 75 million unique, addressable CTV households in the U.S. (out of an approximate total of 128 million). Per the latest estimates from eMarketer, CTV ad spending in the U.S. will be over $13 billion this year, and then more than double that amount by 2025.

  • Marketing Cloud Best Practices for Publishers

    Posted: Aug 3, 2021 12:00am ET BY Jenn Choo

    The innovations in marketing technologies and platforms over the past decade have been transformational for the marketing industry. For publishers, the latest and greatest in martech software can be both groundbreaking and challenging.

  • The Only Truly Universal ID Is Multiple IDs

    Posted: Jul 29, 2021 12:00am ET BY Bryan MacDonald

    The deprecation of third-party cookies and mobile ad IDs (MAIDs) has thrust the data-driven advertising ecosystem into a period of uncertainty. The underlying mechanisms that support targeted marketing are going away, but nobody is quite certain what will take their place.

  • Audience-Based Buying Is Taking Over: Here’s How Advertisers Can Successfully Adapt

    Posted: Jul 27, 2021 12:00am ET BY Marianne Vita

    “The only thing that is constant is change.” That adage rang true in Ancient Greece, when it was originally stated by philosopher Heraclitus, and today it rings truer than ever for the TV advertising industry.

  • Our Fight Against Market Research Fraud: Using Next-Gen Fraud Defenses

    Posted: Jul 22, 2021 12:00am ET BY Bonnie Breslauer

    There is an immense focus on cookieless solutions as third-party cookies begin to crumble. Given the changing methodology, the industry must continue to be cognizant of fraud and the impact it has on media effectiveness research.