Marketing Maestros

Key Lessons from the Edelman-LinkedIn 2020 B2B Thought Leadership Impact Study

Posted: Feb 4, 2020 12:00am ET BY Joe Kingsbury

The 2020 Edelman-LinkedIn B2B Thought Leadership Impact Study features insights from more than 3,200 business decision-makers (e.g., buyers) and thought leadership producers from a wide range of industries across APAC, EMEA and the U.S. The findings underscore thought leadership’s impact on B2B demand generation and sales — for better and worse.


Important Note: This Post Includes Puppies

Posted: Jan 31, 2020 12:00am ET BY Andrew Eitelbach

Whether your top concern as a marketer is building better creative, how to grow a family farm centered on animal welfare into an industry pioneer, or how to get more dogs into your Super Bowl Sunday, January's stories on ANA Newsstand have you covered. Here's a look at some of the key takeaways from this month's stories.


A Guide to Agency Management In 2020

Posted: Jan 30, 2020 12:00am ET BY Bruno Gralpois, ANA Faculty

Too many marketing priorities can lead to disappointments and tough compromises. As a result, marketing leaders spend a great deal of time and energy deciding what to do, and equally, if not more importantly, what NOT to do. Here are some tips for enhancing your agency management in 2020.


5 Tips for Improving Your Email’s Effectiveness in 2020

Posted: Jan 29, 2020 12:00am ET BY Ryan Dinger

With more young people using email than Snapchat and Facebook, it is clear that the medium is here to stay as a marketing tool. But just because email isn’t going anywhere doesn’t mean the tactics haven’t changed. In this presentation, we cover five things you should implement in your email marketing in 2020.


Disrupt or Be Disrupted: A Q&A with Adam Cooper

Posted: Jan 28, 2020 12:00am ET BY Marni Gordon, SVP of committees and conferences, ANA

With emerging technologies, continuously changing consumer preferences and brands of all sizes fighting to cut through the clutter, how do we continue to move fast and think big? The ANA’s Marni Gordon sat down with Adam Cooper, SVP of marketing at the Wonderful Company, to discuss.


Masters Circle Podcast: AI, Blockchain, and Agile at Scale with IBM CMO Michelle Peluso

Posted: Jan 27, 2020 12:00am ET

IBM's CMO and SVP of digital sales, Michelle Peluso sits down with ANA's SVP of data and technology, Mark Kaline to discuss artificial intelligence, blockchain, and achieving data-informed agile marketing at scale.


We’re on the Brink of a Social Media Hangover: Are Brands Prepared to Be the Remedy?

Posted: Jan 23, 2020 12:00am ET BY Mukta Chowdhary

We’re all going through it together — a massive hangover — and it’s phones, not flasks, that are fueling these social media scares. The Fullscreen Culture Report: Summer Edition breaks down the social media landscape and how brands can adapt.


New ANA/Innovid Research Study on Connected TV

Posted: Jan 21, 2020 12:00am ET BY Bill Duggan

ANA and Innovid have recognized the rise of CTV and partnered in a new research study, “The State of Connected TV Report 2020,” which was released on January 16. Bill Duggan shares his key takeaways.


Inside SAP’s Influencer Marketing

Posted: Jan 16, 2020 12:00am ET BY Bill Duggan

Ahead of her session at the 2020 ANA Media Conference, Bill Duggan sat down with Ursula Ringham, to discuss the ins and outs of building a world-class influencer marketing program.


Beyond Profit Podcast: A Conversation with CECP CEO Daryl Brewster

Posted: Jan 16, 2020 12:00am ET

Over the past 20 years, few organizations have been as committed to helping companies embrace purpose as Chief Executives for Corporate Purpose, or CECP. This CEO-led coalition, founded by the late actor and philanthropist Paul Newman and other business leaders, believes that being a force for good through business not only leads to a better world but determines company success. In this episode of ...