Marketing Maestros

Data: First Harvard Business Review, Then the ANA Trust Consortium

Posted: May 11, 2020 12:00am ET BY Bill Duggan

A tremendous amount of money is spent on data for media buying decisions, specifically third-party audience data. A new white paper from the ANA Trust Consortium recommends five criteria to focus on when evaluating data.


How CVS Health Is Encouraging Patients to Stay Home in Response to COVID-19

Posted: May 8, 2020 12:00am ET BY Dominick Fils-Aimé

As the COVID-19 pandemic continues to affect the lives of people around the world, some brands are standing out by adapting to the times. Here’s how CVS Health and Comcast are making a difference for their customers and driving brand affinity.


Amid Chaos, COVID-19 Creates a Unique Opportunity for Brands

Posted: May 7, 2020 12:00am ET BY James Heller

Many marketers have pulled back their advertising in response to COVID-19. The buy-side is wise to adjust its spending, but halting marketing efforts entirely is bad for business, the economy and even consumers.


The Pandemic’s Effect on Marketing, Why AI Will Change Agencies, and More

Posted: May 6, 2020 12:00am ET BY Andrew Eitelbach

In three months, the coronavirus has forced economic changes that will affect people’s lives for the better part of the next decade, if not longer. This, and other highlights from the month of April on ANA Newsstand.


3 Ways Your Brand Can Work with Virtual Influencers

Posted: May 5, 2020 12:00am ET BY Christopher Travers

Brands need fresh, innovative ways to appeal to new audiences while artfully retaining already hard-earned fans. Partnering with a virtual influencer is a proven strategy to accomplish this goal, giving brands new, direct access to younger generations as they age into the consumer market.


Giving Is More Important Than Ever During the Pandemic Crisis

Posted: May 4, 2020 12:00am ET BY Senny Boone

As the COVID-19 pandemic continues its devastating toll, nonprofit organizations — including a large portion of ANA members — work on the front lines to provide needed relief. Take a moment on Giving Tuesday to participate, but do not stop there!


Top Email Marketing Award Honors for 2020 Go To…

Posted: May 1, 2020 12:00am ET BY Ryan Phelan, Jose Cebrian

We are excited to announce the winners for the 2020 ANA Email Experience Council’s Awards. These awards help shine a light on the best and brightest in our community.


CFOs Ought to Know

Posted: Apr 30, 2020 12:00am ET BY Marc Goldberg

In the digital ad business, CMOs take all the heat when things go awry. Yet it’s the CFOs that get robbed blind every day and never seem to do anything about it. That’s because most don’t know enough to know how badly they are getting swindled.


Experience Will Drive the New Normal Post-COVID-19

Posted: Apr 29, 2020 12:00am ET BY David Shulman

What inventions and innovations will emerge during this time that will change our lives as we know it? David Shulman, chief experience officer at VMLY&R, shares his thoughts.


The In-House Agency Advantage

Posted: Apr 28, 2020 12:00am ET BY T. Alex Blum, Andrea Ruskin

T. Alex Blum and Andrea B. Ruskin of Blum Consulting Partners explain how to leverage your internal teams during Covid-19.