Webinars
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Compensation Guidelines for Today's Agency World
Webinars December 1, 2010Dave Beals, author of the ANA’s recently published “Agency Compensation: An ANA Guidebook” will briefly cover the guidelines and best practices for establishing an effective agency compensation plan in today’s rapidly changing marketing and media landscape.
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How Higher Quality Agency Input Can Drive Dramatically Higher Marketing ROI
Webinars November 17, 2010In a recent survey reported on by AdAge in the article “Want More Out Of Your Agencies? Write Better Briefs,” Editor Rupal Parekh cites a seminal agency input survey and notes that “More than half (54%) of respondents said fewer than 40% of client briefs give them clear indication of what's expected from their agencies. Most marketers are familiar with the famous computer programing axiom GIGO, or “garbage in equals garbage out.” It has a corollary -- quality in equals quality out. With only a few key strategies for improvement in your agency input processes you can help your agency deliver much more of what they are best at.
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Smarter Mix: Learn how to Better Allocate Media Dollars Between TV, Online and Magazines
Webinars November 10, 2010Join Nielsen and Yahoo! for the premiere of the “Smarter Mix” analysis – utilizing best-in-class cross platform planning tools, learn how to more efficiently allocate dollars between daily media platforms (TV, Online and Magazines) to create higher impact campaigns and maximize core brand metrics and campaign reach – all without costing you a dime.
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Mobile Marketing Webinar
Webinars August 11, 2010The internet is playing a significant role in the very fast paced environment that we are living. Nowadays the mobile phone is the never-leave-home-without device and the essential tool to be connected. The mobile phone is with us every day, everywhere. Many people even sleep with their phones turned on!
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10 Tips for Effective Creative Briefs
Webinars July 28, 2010Successful marketers know that it's worth all the blood, sweat and tears to produce a compelling Creative Brief. This webinar will help you get a Brief that makes the creative team say "I Get It!"
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Media Targeting Strategies for Tough Times
Webinars July 21, 2010Learn about how one of the most effective strategies to stretch your media budgets is to ensure that you are connecting with your best prospects during the most relevant moments of the purchase decision process.
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Moving From Multicultural Marketing to Marketing to a Multicultural Nation
Webinars June 30, 2010There is no more "Joe Consumer." So states a recent Ad Age white paper published in anticipation of the 2010 Census. Nearly half of all moms in this country are members of a minority group. Mr. Filiaci shares insights on pursuing a "Total Market Strategy” along with strategies for connecting with U.S. Hispanics, the nation's largest and fastest-growing multicultural segment.
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Maximizing the Value of Your Agency Audits
Webinars June 16, 2010The days of merely auditing your agencies for contract compliance should be a thing of the past. The most effective reviews have evolved from mere compliance to focus on marketing risk management and include a hard look at practices and processes at both client and agencies. These reviews avoid being contentious as agencies are given a voice to help improve client behavior-and often there are more issues at the client than at the agency.
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Measuring the ROI of Sponsorships: Jack Daniels Case Study
Webinars June 9, 2010Using Jack Daniel's racing team sponsorship as a case study, attendees learned: · The importance of measuring ROI for sponsorships both in terms of dollars and behaviors · How to integrate on-site and off-site measurement into a sponsorship program · Ways to tease apart the impact of specific program elements · The value of connecting sales and perceptual data · What decisions were possible using this information
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The Female Factor: Women At NBCU's Purchase Power
Webinars June 2, 2010The economic landscape has changed dramatically in just the last decade through women's power to earn and spend. The Female Factor is a custom study commissioned by Women at NBCU in partnership with GfK Roper to understand this changing purchase power and the influence of women in the marketplace. A companion study to Maria Shriver's study, "The Shriver Report: A Women's Nation Changes Everything", The Female Factor has created a business conversation that emerged from the cultural conversation the Shriver's study ignited.
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The Dermatologist Is In: Olay Professional Pro-X & WebMD
Webinars May 26, 2010This webinar will explore "The Dermatologist is In", a fully branded multi-media custom content platform featuring the Olay Professional Alliance integrated within the #1 trusted health & wellness destination, WebMD. Understanding that women turn to their dermatologists for the latest in skincare technology, Olay Pro-X and their agency, MediaVest created a platform that brought expert dermatologist advice directly to the consumer through custom branded videos, forums, blogs and high impact magazine units.
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Florida Dept of Citrus & GSN Case Study on Integration
Webinars April 28, 2010Florida Department of Citrus (FDOC), GSN and their agency Click Here Inc., partnered together with the objective of creating a fun and unique branded custom game. The goal was to raise awareness and increase purchase intent.
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10 Insights From ANA Committees & Marketing Insights Center
Webinars March 24, 2010This session will share insights on topics including: agency evaluations, growth of newer media, digital agency compensation, integrated marketing, and more.
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Multi-Screen Case Study: Ford And Microsoft Advertising
Webinars February 10, 2010How do you engage your audience with branded content across multiple screens and leverage existing original Web content? Come to this session, and you'll learn how Ford Motor Company teamed up with Microsoft Advertising to build awareness for Ford Sync through branded experiences across MSN, Xbox Live, and mobile.
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