Webinars
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The 9 Unwritten Keys to Social Media Planning & Measurement Success
Webinars November 2, 2011Owned and Earned media make up the foundation of marketing plans today. They are amplified by advertising online and offline — especially social media advertising. Get a close up look at practical tools to use to build a plan, forecast results, and then monitor and measure performance of owned, earned media.
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Breaking Through The Media Mix: Shifting From Platforms To Meaningful Experiences
Webinars October 12, 2011In this webinar, Spark Communications will explore how to shift from marketing through platforms to creating meaningful experiences.
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CMO Conversation Webinar with Kellogg's CMO Mark Baynes
Webinars October 11, 2011Becky Saeger, former CMO, Charles Schwab, will have an in-depth conversation with a CMO – this month Becky will be talking with Mark Baynes, CMO the Kellogg Company
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Multicultural Women As The Shape Shifters of America
Webinars October 5, 2011This webinar will highlight the top 10 themes-from 'Underserved Aspirationists' to 'The New American Pie'-you need to know to effectively market to multicultural women.
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Even Dummies Can Do Agency Evaluation
Webinars September 28, 2011In this session, Ken Lloyd, author of the book "Performance Appraisals & Phrases for Dummies" joined by Decideware, will discuss areas of Agency Performance Evaluation that advertisers find most difficult to manage yet have the potential to generate significant value.
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8 PROVEN TECHNIQUES FOR CREATING NEW NAMES
Webinars August 31, 2011Naming something may be the most universal aspect of business. Whether it’s a product or a service or a company name, you’ve got to call the baby something. Roughly two-thirds of all American companies, according to surveys, would prefer to do the job themselves and keep it in-house – rather than using ad agencies, naming consultants, contests or other means.
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American Millennials: Deciphering the Enigma Generation
Webinars July 13, 2011This presentation will share findings from a study that delves into the attitudes and behaviors of Millennials and provide key insights designed to help marketers from each sector reach, interest and engage Millennial customers representing more than $1 trillion in buying power.
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Everything You Always Wanted to Know about OBA Self-Regulation - But Were Afraid to Ask
Webinars March 30, 2011Everything You Always Wanted to Know about OBA Self-Regulation - But Were Afraid to Ask
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Move Out of Your Comfort Zone: New Ideas for Maximizing Ad Production Dollars
Webinars February 23, 2011In this webinar, you will learn how to boost efficiencies and get more from your marketing investments without sacrificing the quality of the creative. We will share with you some of the latest approaches to delivering more for less, including how to use your agencies better for your productions, how to create successful preferred vendor partnerships and sustain them, and how to regain control of your media assets.
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