Webinars | Marketing and Advertising Industry Events

Unlocking Practice Value: Activating ANA’s Expertise Across Your Organization

Webinars

This session reveals how to strategically leverage every ANA Practice to align teams, activate tools and insights, and convert ANA’s research, community, and training into a clear, measurable roadmap for stronger engagement and greater marketing impact.

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Unlocking the Power of Membership: Maximizing Your ANA Benefits

Webinars

So you are a member of the most influential community of marketers in the world. Now what? Join us for a special session on how to get the most of the benefits and resources available to you as an ANA member and experience the power of the ANA for yourself.

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Unlocking the Strategic Value of Marketing Operations to Drive Growth

Webinars

Join this session to explore insights from the ANA’s new report, “Unlocking the Strategic Value of Marketing Operations.” You’ll get a detailed breakdown of key benchmarks that reveal the current state of marketing operations and its growing potential as a strategic business partner. Walk away with practical takeaways and actionable insights to help elevate and strengthen your marketing operations function.

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Update on State and Federal Junk Fee Laws

Webinars

This ANA Legal Webinar will cover what our members need to know about new federal and state laws restricting added fees, discuss best options for compliance, and highlight the potential risk from class action plaintiffs and regulators.

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Using AI to Scale Personalization with a Human-Centric Approach

Webinars

As AI tools become more accessible, marketers are asking a critical question: How do we scale content without losing the human touch? Learn how organizations—from small businesses to mission-driven nonprofits—are using AI to create more intentional, relevant, and human-centered customer experiences.

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Using Automation to Personalize Direct Mail: Best Buy's Trade In Story

Webinars

Learn how Best Buy's Trade-In Direct Mail campaign utilizes automation through APIs to scale personalization efforts. The campaign's ongoing success is attributed to the strategic use of data, technology, and customer insights, consistently resulting in the highest Incremental Return on Ad Spend in the Best Buy Direct Mail portfolio.

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What Makes A GEM Award Winning Campaign?: Intuit's Keys to Success

Webinars

The GEM Awards celebrate creative excellence in the accurate portrayal of women in advertising. In this session, Vianca Tirado, Head of Content Strategy, QuickBooks, will share their ANA SeeHer B2 GEM award-winning ‘Helping Hoop Mob Grow’ campaign case study, providing insights, strategy, and best practices that drove growth for Intuit QuickBooks.

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What Makes A GEM Award-Winning Campaign?: CARE's Keys to Success

Webinars

The GEM Awards celebrate creative excellence in the accurate portrayal of women in advertising. In this session, CARE will share its In-House Excellence GEM award-winning case study of their She Leads The World campaign, providing the insights, strategy, and best practices that drove growth for CARE.

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What Makes A GEM Award-Winning Campaign?: GEM Awards Best Practices & Keys to Success

Webinars

This session will share case studies of 2025 winners of ANA Reggie, B2 and In House Excellence GEM Awards providing best practices for you to apply to your work to make it award winning.

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When Music is the Strategy: A Playbook for How CELSIUS Powered Cultural Connection

Webinars

For Hispanic audiences, music is more than entertainment -- it’s a shared, high-energy experience rooted in community, where memories are made with family and friends. In this session, TelevisaUnivision and CELSIUS share the four key takeaways to creating an impactful Hispanic marketing strategy, and the repeatable formula other brands can follow. Hear how CELSIUS identified its role within these moments—fueling the social energy that brings people together—and used music as a strategic entry point to deepen connection with Hispanic consumers, showing up in a way that enhanced the experience rather than interrupted it, amplifying local experiences across digital in a meaningful way. Attendees will learn how to choose the right partners, show up in the right moments, build from a single activation into a repeatable platform, and measure what it drives—turning cultural participation into sustained brand growth, affinity, and purchase intent.

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When the Inbox Breaks: Deliverability, Security, and Surviving Email Platform Chaos (Email Excellence Webinar Series)

Webinars

This Email Excellence Webinar, brought to you by the Email Excellence Center, highlights the Outlook outages. Yahoo issues. Gmail changing inbox behavior. Link security concerns from ESPs. None of this was on your roadmap, but all of it could impact performance, trust, and revenue. You'll learn: - Where and how security vulnerabilities show up in email--often unnoticed. - How platform outages can quietly (or not so quietly) hurt engagement and reputation. - What safeguards are worth implementing - How to stress-test your email program before something breaks.

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Who Made That Decision? Automated Decision-making Technology at the Intersection of U.S. State Privacy and AI Laws

Webinars

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Why Brand Strategy is the Key to Customer Experience in the Age of AI

Webinars

As AI redefines search behavior, gone are the days of relying on traditional search engines to drive awareness. Join Lippincott as we discuss why most brands struggle to align their promises with experiences, and the strategies for transforming CX moments into authentic, branded ones.

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Why Influencer Marketing is No Longer a Measurement Blind Spot

Webinars

As influencer marketing becomes a core component of modern brand strategy, the challenge of accurately measuring its impact is more important than ever. In this webinar, Why Influencer Marketing is No Longer a Measurement Blind Spot, Doug Jensen of Ekimetrics —joined by a second expert speaker— will explore how data-driven approaches are reshaping how brands understand and evaluate influencer campaigns. Attendees will gain actionable insights on measuring influencer effectiveness across the funnel and discover how leading brands are integrating influencer marketing into their broader media mix with confidence and clarity.

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Why Marketing Operations Is Your Most Underleveraged Competitive Advantage

Webinars

Explore why marketing operations—not strategy or creativity alone—is the true determinant of execution success, and how disciplines like governance, workflows, technology, and talent models shape whether great ideas actually reach the market, especially as AI raises the stakes for operational effectiveness.

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Why Storytelling is a Growth Strategy: Lessons for Today’s Brand Leaders

Webinars

In this session, we’ll explore why storytelling is not a creative “nice to have,” but a measurable commercial growth lever that aligns teams, clarifies purpose, and drives business outcomes.

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Winning Brand Trust in the Age of AI: The IRL Media Advantage

Webinars

As synthetic media blurs reality and erodes trust, discover how IRL media helps brands rebuild credibility, create real-world connection, and amplify the effectiveness of the entire media mix.

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Winning Marketing Strategies To Capitalize on Female Fans & Women’s Sports Momentum

Webinars

Join SeeHer for an exclusive deep dive into the findings from our 2025 Super Bowl ROI Study Post-Mortem and key insights from our latest SeeHer Member Meeting sports sessions.

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You Won’t Beleaf It! Legal Risks With Environmental Claims in a Global Context

Webinars

This webinar will focus on the current state of environmental claims regulation in the U.S., the EU and the UK, and summarize some of the hotter legal issues in each jurisdiction that brands and marketers should be aware of as they aim to tout the environmental benefits of their products.

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Your Media Is Optimized. Your Tech Stack Is Solid. Your Work Is ... Forgettable. (B2B Marketing Webinar Series)

Webinars

The B2B Webinar Series features industry experts sharing actionable insights and best practices to elevate your marketing efforts. Open to all ANA members, this session will reflect on key lessons learned and spotlight proven strategies in B2B marketing.

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