Webinars | Marketing and Advertising Industry Events

How to Make the Most Out of Your Ad Production Dollars (Procurement Series)

Webinars March 22, 2013

In this webinar, Jillian Gibbs, Founder, CEO at Advertising Production Resources (APR), will discuss how the demands of the current economy have created a need for greater efficiencies, a need to refresh content, and a need to "work smarter."

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Maximizing Content Through Online Video

Webinars March 13, 2013

In this webinar, Kevin will present "Maslow's Hierarchy of Online-Video Marketing" which is a look at recent trends in online video, and what brands should be prioritizing to engage their customers.

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ANA Commercial Rating Summit Follow-up -- comScore and Kantar Media

Webinars March 1, 2013

In this webinar, comScore and Kantar will share their capabilities regarding solutions for brand-specific commercial ratings for television.

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Adapt or Die: What Marketers Need To Know In The Digital Age

Webinars February 13, 2013

In this webinar, you will learn best practices and common pitfalls from CMOs on how they assess, develop and guide their organizations' digital marketing operations.

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CES Topline: What Marketers Need To Know

Webinars January 16, 2013

Whether you travelled to Las Vegas or not for the Consumer Electronics Show, you’ll benefit from this high-level recap of key learnings, trends, and implications for marketers.

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Hobart: Building An Online Community From Scratch

Webinars December 12, 2012

In this webinar, attendees will learn about Hobart's "Get Back to Scratch" campaign and hear the reason for implementation, how they applied their strategy across channels and the results of their first year, plus insights on how social media proved to be an important source of traffic and valuable information about customers' wants and needs.

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How Sexy Little Numbers can grow your business

Webinars December 5, 2012

In this webinar, Dimitri Maex, managing director of OgilvyOne New York and the engine behind the agency’s global analytics practice, will share insights from his new book, Sexy Little Numbers.

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Digital Music: The Lifeblood of Cross-platform Campaign Integration

Webinars November 14, 2012

In this webinar, Clear Channel will discuss: rediscovering the power of radio and using digital as an amplifier, the importance of brand relationships, their approach to music & content, the ability to have national reach with local activation, and cross-platform/multi-platform campaign integration.

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Microsoft Windows 8

Webinars November 7, 2012

In this webinar, Creative Director Jeremy Grubaugh will demonstrate Microsoft's new advertising opportunities within the Windows 8 app ecosystem.

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The Participation Economy: How Krispy Kreme is Embracing Research to Engage Millenials

Webinars September 26, 2012

In this webinar, Krispy Kreme, joined by agency partner Barkley, will discuss how they are utilizing insights from "The Participation Economy" that has evolved from Millennials' influence on brand marketers, as well as the emergence of the Digital Native, to hone their marketing programs.

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Good Product's Don't Sell Themselves: How B2B Marketers Can Increase Digital ROI

Webinars September 19, 2012

In this webinar, learn about a methodology that B2B marketers can follow in order to increase their chances for a better ROI when using digital media.

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Driving Innovation At Kraft (& 70 New Products)

Webinars August 15, 2012

In this webinar, the leader of the Innovation Center of Excellence for Kraft will share the story of the company's recent major upsurge in innovation performance.

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CMO Conversation with Ted Woehrle, Newell Rubbermaid

Webinars August 14, 2012

Join Becky Saeger, ANA’s CMO Connection host at 12:15 EST August 14th as she interviews Ted to learn more about what he took away from his years working with AG Lafley, former Procter & Gamble CEO, that helped him change the way Newell Rubbermaid embraced and internalized the concept of “the consumer is boss”.

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What Women Want: A+E Networks "Femination" Research Report

Webinars August 8, 2012

In this webinar, Mike Greco, EVP of Research, A+E Networks, will discuss research that explores the evolution of female roles in the household and workplace, the importance of personal time, as well as the role health, beauty, spirituality, community and technology play in their lives.

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Brave New Moms: Navigating Technology's Impact on Family Time

Webinars July 25, 2012

In this webinar, learn more about advertisers' most valuable audience and how Moms are motivated and challenged in today's global economy.

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Cleveland Clinic CMO's Perspective On Healthy Metrics

Webinars July 18, 2012

In this webinar, Paul Matsen from the Cleveland Clinic will share perspective on various issues including what CMOs are expecting from their marketing budgets, using data to drive strategic marketing decisions, customization of messaging, and more.

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MillerCoors Engages With Fans In The Digital & Social Media Space With A New Campaign

Webinars July 11, 2012

In this webinar, discover how MillerCoors used the Keith Stone character to engage with fans through digital and social media.

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The Fitness Consumer: Engaging & Impacting a Hard to Reach, Extraordinarily Influential Consumer Segment

Webinars July 11, 2012

This webinar will discuss multiple options for connecting with Fitness Consumers, including via Digital Place-based and other easy to execute media solutions.

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Lessons From The Road: Intel Applying Neuroscience-Based Research

Webinars June 27, 2012

In this webinar, David Ginsberg will discuss the learning, both good and not so good, from Intel's various approaches to understanding non-conscious-based insights over the past two years.

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Baby Carrots, Eat ‘Em Like Junk Food

Webinars June 20, 2012

In this webinar, Bolthouse Farms will provide an overview of their acclaimed "Baby Carrots, Eat ‘Em Like Junk Food" campaign.

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