Blogs
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It’s Time to #SeeALL
Blogs September 16, 2019The ANA and AIMM are prioritizing inclusion and equality as a call to action for corporations looking to drive incremental growth. Learn how you can join in with our new metric.
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The Kind of Influencer Money Can’t Buy
Blogs September 16, 2019Advocacy influencers are concerned, activist citizens who are motivated by a cherished cause or ideology, a sense of social justice and fairness. Instead of funneling their passion into hawking brands, they post, tweet, vlog, and podcast to change the world.
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An Interview With "Built to Suck" Author Joseph Jaffe
Blogs September 12, 2019ANA group EVP Bill Duggan speaks with Joseph Jaffe, admiral and co-founder at HMS Beagle and author of Built to Suck, to get a sneak peek into the wisdom he'll be imparting at the 2019 Masters of Marketing Week.
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Time to Reevaluate Expectations for Breaking Down Business Silos
Blogs September 10, 2019The marketing and advertising industries are awash with conferences focusing on breaking down silos and how CMOs and marketing directors can be agents of change. Yet despite the constant drumbeating, silos are a recurring issue.
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The Time For Action Is NOW
Blogs September 6, 2019Today CalMatters published an op-ed by me urging the California Legislature to make changes to the CCPA that are greatly needed.
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Why it's Time to Drop the 'E' in E-Commerce
Blogs September 6, 2019Continual retail evolution and seamless buying has become the way people expect to shop. Because disruption at retail is a constant, finding growth in this connected world is a challenge as the fundamentals themselves are changing.
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No Brand Is Safe from the Vicissitudes of Consumers (and the Web)
Blogs September 5, 2019To thrive in a digital age, CMOs in charge of even the most recognized brands can’t take anything for granted.
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CCPA Status Report 2: CCPA Implementation Timeline Creates Severe Compliance Pressures
Blogs September 4, 2019Once the California legislature adjourns on September 13, 2019, the last day for Governor Newsom to sign or veto bills passed by the legislature this session is October 13, 2019.
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Why Streaming and Binge-Watching with Existing Ad Loads Suck
Blogs September 4, 2019The binge-watching trend should be setting off alarm bells to both brand marketers and ad-supported streaming services. Why? According to David Rudnick, co-founder of and chief technology officer at Connekt Technologies, binge-watching sucks with traditional ad loads.
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CCPA Status Report: Legislative Finish Line in Sight
Blogs September 3, 2019There are only 10 days until the California Legislative session ends on September 13th.
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Engaging The Voice of Your (Next) Million Customers
Blogs September 3, 2019How can marketers find the voice of their prospective customers and bring that voice systematically into their advertising and marketing strategies? Tod Loofbourrow, CEO and Chairman of ViralGains, explains.
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How to Win an Echo Award
Blogs August 30, 2019Do you have what it takes to win an ECHO Award? There’s still time to enter — submissions close today!
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10 Insights from New Multicultural Media Forecast
Blogs August 29, 2019The U.S. Multicultural Media Forecast 2019 is a new study that identifies a clear opportunity for more marketers to engage multicultural consumers to drive business growth. The following provides ten interesting insights from the study.
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Assessing the Potential for Transitioning Work In-House
Blogs August 28, 2019An increasing number of marketers are transitioning portions of their advertising activities from their external agency partners to in-house teams. How can marketers assess whether in-housing is right for them?
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Five Ways to Find the Budget for ABM
Blogs August 27, 2019Budgeting is one of those tasks that requires a lot of convincing. Here are five tips for making the budget process go smoothly when it comes to implementing a full-fledged ABM program.
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A Driving Force at General Motors
Blogs August 26, 2019A keynote speaker at the 2019 Data & Measurement Conference presented by Google, Saejin Park of General Motors shares details about how her team uses data and insights to improve the company’s core business and generate new value.
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Farewell to Media Industry Leader Andy Jung
Blogs August 26, 2019On August 18 we lost Andy Jung, a long-time leader in the media industry. Group EVP Bill Duggan remembers Jung’s contributions to world of media.
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Chobani's Leland Maschmeyer on Achieving Top-line Growth Through Creativity
Blogs August 23, 2019One of the featured speakers at ANA's Masters of Marketing, Chobani Chief Creative Officer Leland Maschmeyer is known for his focus on business outcomes and employee centricity. In this Q&A, he discusses in-house agencies to abductive reasoning, the importance of being "a factory," and more.
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"It Is Better To Be The Hammer Than The Anvil"
Blogs August 19, 2019Various governments here and abroad are enforcing highly restrictive new privacy laws and putting forward a broad array of privacy proposals.
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Transactional Relationships Are Out
Blogs August 9, 2019CMOs and their organizations need agency partners that can turn into empowered talent and create stronger work. Here are the five stages of building those partnerships.
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