Video Shorts
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Are NFTs the Future of Customer Loyalty Programs?
POVs May 18, 2023Though they seemed to disappear as quickly as they emerged in the public eye, NFTs — and the technology that they're built on — still offer brands an enticing opportunity to deepen customer relationships and drive brand loyalty.
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Insurers Provide a Master Class for Using Comedy in Advertising
POVs May 8, 2023Matthew Schwartz, host of the Champions of Growth podcast, explores the peculiar trend of humor in advertising declining despite being a proven way to connect with consumers and offers some points of inspiration for marketers interested in injecting a little levity into their ads.
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How MarTech Is Leveling the Playing Field for Smaller Businesses
Podcast Clips May 5, 2023Issuu’s Joe Hyrkin explained how the growth of MarTech has made it so SMBs can now reach new audiences very efficiently and inexpensively, leveling the playing field and providing consumers a much greater number of shopping options.
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Consumers Love Marketing Stunts — So Why Don’t More Brands Do Them?
Podcast Clips May 3, 2023Saul Colt, founder of the Idea Integration Co., discussed why he is a big fan of marketing stunts, noting that they are a powerful driver of word-of-mouth recommendations, which are perhaps the most powerful driver of sales and brand loyalty available to brand marketers.
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Consistent Branding Is the Top Cue B2B Marketers Can Take from B2B
Podcast Clips April 26, 2023Richard Parkinson, chief brand officer at Prudential Financial, issued a caution for B2B marketers looking to take cues from their B2C counterparts — make sure your brand stays consistent. He elaborated on this point during his appearance on the Champions of Growth podcast.
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Why Nonprofits Need to Empower Businesses to Bring Social Good
Podcast Clips April 25, 2023On the Beyond Profit podcast, Michael McKnight, president and CEO at United Way BC, explained why shifting donation habits, especially among young people, have put nonprofits in a position where they must enlist business partners to fulfill their mission.
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Three Tips for Brands That Want to Take a Stand
POVs April 24, 2023Beyond Profit host Ken Beaulieu explores what has happened for CVS since it took a stand against tobacco in 2014 and outlines three ways marketers can do the same for their own brands.
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Why the Consumer Must Lead Your Brand’s Message
Podcast Clips April 19, 2023Carley Caldas, VP of brand marketing and media at eos, explains why marketers who believe that the consumer isn’t leading their brand message are kidding themselves. In fact, she says if the consumer isn’t leading your brand message, your business might be in trouble.
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Taming the MarTech Stack
POVs April 12, 2023Champions of Growth host Matthew Schwartz provides some key tips and building blocks for how marketers can avoid being overwhelmed by MarTech and get the most out of their technology.
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Are Marketers Living in a Bubble?
Podcast Clips April 10, 2023Emmanuel Probst, the global lead of thought leadership at Ipsos, believes marketers live in a bubble that has caused them to become detached from the common man.
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Artificial Intelligence Doesn’t Exist… Yet
POVs April 10, 2023Marketing Futures podcast host Mike Berberich explains why, despite its potential to reshape the marketing industry, marketers may be getting a bit carried away with artificial intelligence’s current capabilities. In fact, he argues, artificial intelligence doesn’t even exist… yet.
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Is There a Misunderstanding About the Role of Marketing in Business?
Podcast Clips April 10, 2023Marcel Marcondes, global CMO at AB InBev, says that instead of convincing consumers to buy connect with your brand and make a purchase, marketing is about adjusting the company to fit consumer needs.
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Are Diversified Media Investments a Key to Meaningful DEIB Progress?
Podcast Clips March 28, 2023PMG’s Parks Blackwell discussed how her organization has started including baselines for diverse media investments across many of its agency contracts, noting that dumping all of the media budget into Google will not open up opportunities or access for other industry players.
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Breaking the B2B Sales and Marketing Stalemate
POVs March 28, 2023Champions of Growth host Matthew Schwartz shares some tips for how B2B companies can start to alter existing marketing-and-sales alignment models in a way that benefits the entire organization.
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How to Take Your B2B Company from Nice-to-Have to Need-to-Have
Podcast Clips March 21, 2023Edelman’s Joe Kingsbury offers some advice for B2B marketers striving to take their company from a nice-to-have to a need-to-have, including an interesting perspective on how to approach creating thought leadership content.
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Is Podcast Advertising the Perfect Mix of Display and Influencer?
Podcast Clips March 20, 2023Bryan Barletta of Sounds Profitable joined the Champions of Growth podcast to discuss how several variables are coalescing in a way that makes podcast advertising more effective and dynamic than other channels.
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CEO Consultant: Purpose-Driven Brands Don’t Exist
Podcast Clips March 13, 2023Using the contradicting missions of a couple Unilever brands as an example, Dev Patnaik, CEO of Jump Associates and trusted advisor to CEOs, explains why he doesn’t believe purpose exists at the brand level.
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Four Tips for Discovering Your Own Brand Purpose
POVs March 8, 2023Beyond Profit host Ken Beaulieu shares four tips that will simplify the purpose discovery process and help marketers build a more endearing brand.
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Why Balancing the Marketing Mix Is Critical During Economic Uncertainty
Podcast Clips March 7, 2023Nicole Balsam, associate partner and head of brand and digital at Eastward Partners, joined the Champions of Growth podcast to issue a warning about pulling back on investments in brand building when faced with economic uncertainty.
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Why Business Transformation Is an Ongoing Exercise — Not a Singular Moment
Podcast Clips March 7, 2023On the Marketing Futures podcast, Tameka Vasquez, futurist and founder of the Future Quo, explains why business transformation is an ongoing process rather than just a single moment in time.
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