Breaking the B2B Sales and Marketing Stalemate
Executive Summary
It's no secret that an interminable inertia has defined the B2B sales-and-marketing relationship. But the times, they are a-changing, and misalignment is no longer acceptable. Using the example of Smart Technologies' hugely successful re-organization, which began in 2019, Champions of Growth host Matthew Schwartz shares some tips for how B2B companies can start to alter existing models in a way that benefits sales, marketing, and the organization as a whole.
Source
"Breaking the B2B Sales and Marketing Stalemate." Champions of Growth Podcast, 3/28/23.
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