Joint ANA/WFA Marketing Procurement Day

when

Start: Tuesday, December 3, 2019 at 9:00am

End: Tuesday, December 3, 2019 at 4:30pm

WHERE

ANA Headquarters
155 E 44th Street/10 Grand Central (between Lexington and Third Avenue)
4th Floor
New York, NY 10017

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend In-Person Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Attend via Teleconference Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Attend Meeting In-Person and Cocktail Hour/Dinner Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A


This is the annual ANA Advertising Financial Management Committee and WFA Sourcing Forum meeting. This year, meetings will take place on December 3 for the ANA AFM Committee (see agenda below) and December 4 for the WFA Sourcing Forum. The WFA agenda can be found here.

To register for the WFA meeting, please email events@wfanet.org. Members of both organizations are invited/encouraged to attend both meetings. (The WFA is the World Federation of Advertisers and provides a global perspective.)

On the evening of December 3, Decideware will host a networking cocktail hour and dinner (5:30 to 8:30 pm). Please RSVP for the cocktail hour and dinner as you would for the meeting.

NETWORKING BREAKFAST (10:00 – 10:45 am)
INTRODUCTIONS (10:45 – 11:00 am)

I. FIRESTARTER DISCUSSION: MANAGING OTHER NON-TRADITIONAL AD AGENCIES (11:00 – 11:45 am)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a “closed door” environment and to leverage and share knowledge and insights with YOUR peers. Often times, we have similar challenges. In this session, we’ll discuss how best to manage non-traditional ad agencies (e.g. public relations firms, consumer insights vendors, etc.), as well as other topics you want to explore.


II. TRANSPARENCY AND WATCHOUTS FOR EXPERIENTIAL ADVERTISING (12:00 – 1:00 pm)
Experiential marketing quickly rose to the forefront of great campaigns, delivering a unique experience for brand fans. However, there are a lot of pieces for each experiential marketing campaign and many of them can bring on unplanned extra costs. In this session, we’ll dive into the costs surrounding experiential marketing, how you can control them, and what to look for to provide value.

Speaker:
Fiona McBride, Executive Vice President and Director, Client Services – APR


NETWORKING LUNCH (1:00 – 1:45PM)


III. HOW AGENCIES VIEW EVALUATIONS (1:45 – 2:30 pm)
Decideware set out to understand how agencies view evaluations. Through a dozen interviews with ad agency leads from around the U.S., they compiled their findings in a new whitepaper. In this session, they’ll share their findings and lead a discussion on what needs to change to make agency evaluations more effective.

Speaker:
Steven Wales, Chief Revenue Officer – Decideware


IV. JOHN HANCOCK: MANAGING CONSUMER INSIGHTS AGENCIES (2:45 – 3:45 pm)
Managing individual measurement, analytics, and research vendors can be more nuanced than managing ad agencies. Building off our firestarter discussion, Chris Potts, director of marketing analytics at John Hancock, will join us and share their approach to managing these unique relationships.

Speaker:
Chris Potts, Director, Marketing Analytics – John Hancock


NETWORKING COCKTAIL HOUR AND DINNER (5:30 – 8:30PM)
Sponsored by Decideware (RSVP required)
Blue Fin, 1567 Broadway (at 47th Street), New York, NY 10036 (located in the W New York Hotel – Times Square)

Webinar information, if available, will be provided to registrants only.