Agency Relations

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NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)

I. VERIZON: MOVING TO AN AGENCY HOLDING COMPANY MANAGEMENT MODEL (10:00 – 11:00AM)
In addition to launching an in-house agency recently, Verizon switched to agency management models to take full advantage of their offerings. In this session, Verizon will share the business decision around why they switching to an agency holding company management model, how they work with Verizon's in-house agency, and lessons learned.

Speaker:
Catherine Stanley, Director, Agency Relations - Verizon Communications

II. BLOOMBERG: USING THE INTERNAL AGENCY MODEL TO ACHIEVE BUSINESS GOALS (11:15 – 12:00PM)
The demand for innovation in marketing permeates our industry, whether your creative originates from your in-house agency or an external agency. But there is a delicate balance between creative innovation and business process. In this session, hear how Bloomberg was able to achieve their business goals and produce award-winning creative work internally.

Speakers:
Andrew Bimson, Marketing Operations – Bloomberg L.P.
Mike Eisenreich, Global Head of Studio - Bloomberg L.P.


III. ENHANCING TRUST BETWEEN MARKETERS AND AGENCIES
(12:00 – 12:15PM)
There has been much recent discussion and debate about the level of trust in the advertising industry today. ANA recently fielded a survey to understand exactly where things stand and generate ideas to enhance trust. We'll share results and discuss ideas to help build trust between marketers and agencies.

Speaker:
Bill Duggan, Group Executive VP – ANA

LUNCH (12:15 – 1:00PM)

IV. NEW APPROACHES TO LEADING AGENCY REVIEWS AND AGENCY MANAGEMENT (1:00 – 2:00PM)
TIAA wanted a smarter way to manage agency reviews and once in place, manage the agencies more effectively. Ivy Brown, Vice President of Marketing at TIAA, and Joanne Davis, president of Joanne Davis Consulting, will share their three year journey and their below the line agency review actions, scope, and compensation management, as well as a new and meaningful verifiable agency evaluation system.

Speakers:
Ivy Brown, Vice President, Marketing – TIAA
Joanne Davis, President – Joanne Davis Consulting

V. ROUNDTABLE DISCUSSION: INCENTIVIZING YOUR AGENCY (2:00 – 2:30PM)
There are many ways to incentivize your agency, including through compensation and other value adds. In this roundtable discussion we will discuss best practices to incentivize your agency. Come with your thoughts and feedback on how you have managed agencies in the past or any strategies you believe would be beneficial.

Facilitators:
Jason Chebib, Vice President, Consumer Planning – Diageo North America and Chair, ANA Agency Relations Committee
Greg Wright, Senior Director, Conferences and Committees – ANA