In-House Agency, West Coast Chapter

when

Start: Thursday, November 21, 2019 at 9:00am

End: Thursday, November 21, 2019 at 2:30pm

WHERE

Align Technology, Inc.
2820 Orchard Parkway
San Jose, CA 95134

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend In-Person Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Attend via Teleconference Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A


NETWORKING BREAKFAST (9:00 – 9:45 am)
INTRODUCTIONS (9:45 – 10:00 am)

I. FIRESTARTER DISCUSSION: DIGITAL ASSET MANAGEMENT (10:00 – 10:45 am)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. Often times, many marketers have similar challenges. In this firestarter discussion, we’ll dive into digital asset management. Come with your questions and ready to share your experience with the various billing methods.

Facilitators:
Jessica Cipolla-Tario, Senior Vice President Advertising and Content - MGM Resorts International and ANA West Coast In-House Agency Committee Chair
Greg Wright, Senior Director – Association of National Advertisers


II. ALIGN TECHNOLOGY: IN-HOUSE AGENCY (11:00 am – 12:00 pm)
In-house agencies come in many different shapes and sizes. In this session, we’ll take a deep dive into Align Technology’s in-house agency and understand more about how an in-house agency operates in the health care/technology space.

Speaker:
Darrell Credeur, Creative Director - Align Technology, Inc.


LUNCH (12:00 – 12:45 pm)

III. GETAROUND: WHEN YOUR IN-HOUSE AGENCY HAS TO WORK WITH AN EXTERNAL AGENCY (12:45 – 1:30 pm)
Getaround and Eleven have worked together for more than a year. Getaround has its own in-house agency, that is rapidly growing larger and expanding globally. They've integrated their relationship with Eleven in a way that works for their team, from designers to writers, to performance marketers. In this session, we'll take a look at some interesting examples of how they've managed their relationship.

Speakers:
TBA

IV. CHEVRON: LAUNCHING A DIGITAL ASSET MANAGEMENT TOOL (1:45 – 2:30 pm)
In this session, we’ll take an in-depth look at Chevron’s digital asset management tool which they launched recently. The session will include how they built a business case for a digital asset management tool, staffing plan (and what they do), and lessons learned along the way.

Speakers:
Nancy Caldwell, Supervisor, Project Management – Chevron Corporation
Tracy Pearson, Manager, Information Design & Communications - Chevron Corporation

Webinar information, if available, will be provided to registrants only.