In-House Agency, West Coast Chapter

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NETWORKING BREAKFAST (9:00 – 9:45 am)
INTRODUCTIONS (9:45 – 10:00 am)

I. FIRESTARTER DISCUSSION: DIGITAL ASSET MANAGEMENT (10:00 – 10:45 am)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. Often times, many marketers have similar challenges. In this firestarter discussion, we’ll dive into digital asset management. Come with your questions and ready to share your experience with the various digital asset management systems.

Facilitators:
Jessica Cipolla-Tario, Senior Vice President Advertising and Content - MGM Resorts International and ANA West Coast In-House Agency Committee Chair
Greg Wright, Senior Director – Association of National Advertisers


II. ALIGN TECHNOLOGY: IN-HOUSE AGENCY (11:00 am – 12:00 pm)
In-house agencies come in many different shapes and sizes. In this session, we’ll take a deep dive into Align Technology’s in-house agency and understand more about how an in-house agency operates in the health care/technology space.

Speaker:
Darrell Credeur, Creative Director - Align Technology, Inc.


LUNCH (12:00 – 12:45 pm)

III. GETAROUND: WHEN YOUR IN-HOUSE AGENCY HAS TO WORK WITH AN EXTERNAL AGENCY (12:45 – 1:30 pm)
Getaround and Eleven have worked together for more than a year. Getaround has its own in-house agency, that is rapidly growing larger and expanding globally. They've integrated their relationship with Eleven in a way that works for their team, from designers to writers, to performance marketers. In this session, we'll take a look at some interesting examples of how they've managed their relationship.

Speakers:
Michele Sileo, Managing Director & Partner - Eleven
Allison Van Houten, Vice President of Marketing - Getaround

IV. CHEVRON: LAUNCHING A DIGITAL ASSET MANAGEMENT TOOL (1:45 – 2:30 pm)
In this session, we’ll take an in-depth look at Chevron’s digital asset management tool which they launched recently. The session will include how they built a business case for a digital asset management tool, staffing plan (and what they do), and lessons learned along the way.

Speakers:
Nancy Caldwell, Supervisor, Project Management – Chevron Corporation
Tracy Pearson, Manager, Information Design & Communications - Chevron Corporation