Analytics & Data Science

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NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)

I. How to Attract the Best in the Data Science Job Market (10:00-10:45AM)
Trends in data science and the analytics job market and what employers are looking for will be presented from various points of view.

Speakers:
Paul Chatlos, Data Science and Analytics Recruiter, Smith Hanley Associates
Eda Zullo,
Pharma & Healthcare Analytics Recruiter, Smith Hanley Associates
Helen Wu,
Senior Communications Project Manager, Siemens

II. How to Form an Analytics Department (11:00-11:50AM)
Hear how various types of companies have built their analytics departments. From strategic planning, defining roles, implementation and integration, learn from the experiences of others including the pitfalls to avoid. Examples of companies doing well in voice over will be included.

Speaker:
Peter McSherry, VP Analytics, Epsilon


LUNCH  
(11:50AM-12:40PM)


III. The Analytics Journey (12:40-1:30PM)
Panelists will describe their journeys whether accomplished or in the process of developing their analytics capabilities.

Panel:
Lynn Schlesinger, GVP Brand & Demand, Forbes
Ford Torrey,
Manager, Data Insights & Analytics, New York Road Runners
Stefan Kerekes,
Global Marketing Analyst, Data Sciences, MetLife

Moderator:
Dr. Devyani Sadh, Ph.D., CEO & Chief Data Officer, Data Square

IV. MEMBER ROUNDTABLE DISCUSSION (1:30-2:30PM)
This is your time! Engage your fellow committee members in open discussion around evolving issues and current challenges in marketing analytics. Get guidance for your pain points. Share your thoughts on trends and hot topics in ML, AI, and more! This is a great opportunity to learn from your peers.

Moderators:
Dr. Devyani Sadh, Ph.D., CEO & Chief Data Officer, Data Square
Lisa Merizio Smith, DMA Committees, ANA/DMA