Analytics & Data Science

when

Start: Wednesday, May 29, 2019 at 9:00am

End: Wednesday, May 29, 2019 at 2:30pm

WHERE

ANA Headquarters
155 E 44th Street
33rd Floor
New York, NY 10017

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend In-Person $0 $0 $0 $0 N/A N/A
Attend via Webinar $0 $0 $0 $0 N/A N/A
Will Not Attend $0 $0 $0 $0 N/A N/A


NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)

I. Session (10:00-10:45AM)
Session description TBD.

Speakers:
TBD

II. Roadmap to Successful Analytics and Data Science Projects (11:00-11:45AM)
According to Gartner, more than 1/2 of analytics projects fail. We'll talk through a roadmap for success, using the real examples of client journey analytics and recommender engines to understand where projects can increase their odds of success by:
• Careful problem framing
• Choosing the correct data population
• Balancing analytic model complexity and interpretability
• Validating the Model against ROI
• Data storytellingcs, etc.

Speaker:
Jodi Blomberg, VP of Analytics, Charles Schwab & Co.

LUNCH  (11:45AM-12:30PM)


III. Session (12:30-1:15PM)
Sesson description TBD.

Speaker:
TBD

IV. MEMBER ROUNDTABLE DISCUSSION (2:00-2:30PM)
This is your time! Engage your fellow committee members in open discussion around evolving issues and current challenges in marketing analytics. Get guidance for your pain points. Share your thoughts on trends and hot topics in ML, AI, and more! This is a great opportunity to learn from your peers.

Facilitators:
Dr. Devyani Sadh, Ph.D., CEO & Chief Data Officer, Data Square
Lisa Merizio Smith, DMA Committees, ANA/DMA 

Webinar information, if available, will be provided to registrants only.