Account-Based Marketing Committee Meeting

when

Start: Thursday, May 20, 2021 at 11:00am

End: Thursday, May 20, 2021 at 1:00pm

WHERE

ANA
Virtual Meeting (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Will Not Attend Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A
Attend via Webinar Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A



I. WELCOME REMARKS (11:00 – 11:10 am ET)


II. ABM TECHNOLOGY: INVEST, OR WORK WITH WHAT YOU HAVE? (11:10 am – 11:40 am ET)

With synchronous marketing, marketers today are managing more touchpoints, larger audiences, bigger buying committees, and more channels to drive conversations with target accounts. But, what technology is needed to support all these efforts? Is the tech stack different for a 1:many program versus a 1:few or even a 1:1? What if I am just dipping my toes in the waters of ABM; how much technology is required to support my first pilot program?

At Inverta, we have come across many customers who share confusion around technology and what's needed to be successful with an ABM program. As an unbiased 3rd party consulting firm - we will be walking through different technology and tools that we see in the ABM space and where they play a role.

Speaker:

Patrice Green
President and Co-Founder
Inverta

 

III. BREAK (11:40 am – 11:50 am ET)


IV. BREAKOUT SESSIONS (11:50 am – 1:00 pm ET)

Our breakout rooms will allow attendees to meet in smaller groups for a more intimate and robust discussion of the meeting, keynote presentation, related subject concepts, and/or pain points.

In this meeting, we will dedicate two breakout rooms, each room led by an ABM co-chair and an Inverta representative. Once these breakout rooms close and we reconvene in the main room, each leader will discuss an overview of what was learned and discussed so that may benefit from insights shared.

We hope that you stay for this part of the meeting as it is a great way to network, learn, and of course drive growth: for your career, company, our collective industry, and the field of Account-based Marketing.



Webinar information, if available, will be provided to registrants only.