Content Marketing

when

Start: Thursday, May 30, 2019 at 9:00am

End: Thursday, May 30, 2019 at 3:00pm

WHERE

ANA
708 Third Ave
Floor 33
New York, NY 10017

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend in-Person $0 $0 $0 N/A N/A N/A
Attend via Webinar $0 $0 $0 N/A N/A N/A
Will Not Attend $0 N/A $0 N/A N/A N/A


NETWORKING BREAKFAST (9:00AM – 9:45AM)

INTRODUCTIONS (9:45AM – 10:00AM)

I. Session 1: How to Optimize Your Brand for Generation Z with the Four C’s of Content (10:00AM – 10:50AM) 
As one of the preeminent Gen Z authorities in the country, Bill will share Fuse Marketing’s perspective on reaching and engaging with this core demographic, by leveraging the why’s and how’s of the “4 C’s”, including: Conversation (capturing attention through headlines), Community (desire to see real people), Change (turn a moment into a movement) and Culture (speak to Gen Z's love of pop culture).

Speakers:
Bill Carter,
CEO & Partner, Fuse Marketing

COFFEE BREAK (10:50AM – 11:00AM)

II. Session 2: TBD (11:00AM – 11:50AM)

III. Session 3: TBD (11:50AM - 12:40PM)

LUNCH AND ROUNDTABLE DISCUSSION(12:40PM - 1:30PM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. In this roundtable, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch. Come prepared to pose questions, exchange ideas and get insights from the group to current challenges, future opportunities and best practices in this “off the record” peer-to-peer conversation.


Webinar information, if available, will be provided to registrants only.