Content Marketing

when

Start: Tuesday, November 12, 2019 at 9:00am

End: Tuesday, November 12, 2019 at 3:00pm

WHERE

BuzzFeed
1135 N. Highland Ave.
Room: Canteen
Los Angeles, CA 90038

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend in-Person Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember $0
Attend via Webinar Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier N/A Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A


NETWORKING BREAKFAST (9:00AM – 9:30AM)

INTRODUCTIONS (9:30AM – 9:45AM)
Speaker: Paul P. Robinson, Director, Commerce & Content Marketing, ANA

I. Session 1: The New Mama’s Little Helper (9:45AM – 10:15AM)

Shari Cleary, BuzzFeed's SVP of Research & Brand Planning, will show marketers the opportunities brands and publishers have to use technology, digital and social media to help today’s high stress moms as they move through their different life stages and children’s ages. Technology and content continue to make mom’s lives easier by simplifying everyday tasks – from connecting with other moms via social networks, to ordering grocery delivery and finding that perfect outfit. Shari’s presentation will show how marketers can leverage these opportunities to build loyalty with today’s moms.

Speaker: Shari Cleary - SVP Research, Insights and Brand Planning, BuzzFeed

II. Session 2Direct to Disruption (10:15AM – 11:00AM)
DTC brands like Casper and Dollar Shave Club famously made their marks within their respective industries, but no sector is immune. Legacy brands that haven’t faced DTC incursions yet almost certainly will. How can legacy brands get creative with their content to compete against the new entrants who are trying to dominate the space?

Speaker: David Shadpour, CEO & Co-Founder, Social Native

COFFEE BREAK (11:00AM – 11:15AM)

III. Session 3: TBD (11:15AM – 12:00PM) 

LUNCH (12:00PM – 12:45PM)

IV. Session 3: 2019 Content Marketing Survey & Roundtable (12:45PM – 1:30PM)

One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. In today’s Roundtable, we will reveal top line findings from the recently completed Joint ANA/Content Council Content Marketing survey, as well as its implications for the industry, as the leaping off point for a group discussion.

Speakers:
Paul P. Robinson, Director, Commerce & Content Marketing, ANA

 

 

 

 


Webinar information, if available, will be provided to registrants only.