Influencer Marketing


Start: Tuesday, April 9, 2019 at 9:00am

End: Tuesday, April 9, 2019 at 3:00pm


22 West Washington
Chicago, IL 60605

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Attend in-Person $0 $0 $0 N/A N/A N/A
Attend via Webinar $0 $0 $0 N/A N/A N/A
Will Not Attend $0 N/A $0 N/A N/A N/A


I. Session 1: The Power of Influence: Building Brand Credibility With Influencer Marketing (10:00AM – 10:45AM CT) 
Kohl's wanted to be the destination for activewear and wellness. In this presentation, Molly Verette, Senior Manager of Social Marketing & Consumer Brand PR, will share how Kohl’s took a tiered approach to influencer marketing to increase credibility and spread brand awareness in a crowded retail space. 

Speaker: Molly Verette, Senior Manager, Social Marketing & Consumer Brand PR, Kohl’s

II. Session 2: Turtle Wax & The Sphere of Influence (10:45AM – 11:30AM CT)
What do an auto enthusiast, an esports player, and a solar-powered mobile music studio have in common? Find out as Turtle Wax presents on how to authentically intersect with unique audiences to drive influence and sales. The presentation will include how Turtle Wax leveraged data and insights to build a relevant yet unexpected sphere of influence that helped to modernize brand perceptions and break through the clutter. 

Speaker: Kelly Cagney, Director of Global Brand Strategy & Marketing Communications, Turtle Wax

COFFEE BREAK (11:30AM - 11:45AM CT)

III. Session 3: First Look: ANA’s 2019 Influencer Marketing Playbook (11:45AM – 12:30PM CT)
The ANA will be releasing a 2019 Influencer Marketing Playbook that includes top case studies from Olay and AT&T, in-depth expert interviews, the latest on hot button issues such as influencer fraud, FTC compliance and disclosure checklists, and Excel templates to build out and execute a comprehensive influencer marketing strategy. Join ANA’s Director of Influencer Marketing, Leah Marshall, for an overview on how to maximize the top resources within the Playbook and leave the meeting with digital access to the Playbook and 11 turn-key templates to kick-start and optimize influencer marketing for your brand.

Speaker: Leah Marshall, Director, Influencer Marketing, ANA

One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. In this roundtable, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch. Come prepared to pose questions, exchange ideas and get insights from the group to current challenges, future opportunities and best practices in this “off the record” peer-to-peer conversation.


Webinar information, if available, will be provided to registrants only.