Influencer Marketing

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WELCOME & INTRODUCTIONS (11:00-11:15am ET)
Leah Marshall, Director, Influencer Marketing, ANA

I. How RXBAR Partnered with Influencers to Develop an Online Community During COVID-19 (11:15am-12:00pm ET)
As cities began to enforce "shelter in place orders" due to COVID-19 and more consumers were staying at home, our daily routines were dramatically affected. Gyms were closing and home fitness equipment was beginning to rapidly go out of stock online. It was clear that our lives and normal workout schedules just weren't the same anymore. At RXBAR, we're all about health and wellness. To help out our consumers who don't have access to an at home gym or fitness app, we worked with our existing influencer database to provide free, daily workouts through Instagram Live. What started out as a content idea, grew into a larger, loyal community and positive support system - all while averaging thousands of views per Live.

Speaker:
Allison Solberg, Social Media Manager - RXBAR

II. Using TikTok to Increase Your Return on Influencers (12:00-12:45pm ET)
As TikTok takes the world by storm, the challenge of leveraging innovative social platforms and new formats is becoming top of mind for brands. In addition to covering best practices and case studies, this session will include the origins, growth, and impact of TikTok; successful formats and brand campaigns on TikTok; issues and challenges of working with social influencers on TikTok; strategies for developing effective social influencer partnerships; and what to expect from TikTok influencer partnerships in 2020.

Speaker:
Greg Paull, Co-Founder and Principal - R3

CLOSING REMARKS & DISCUSSION (12:45-1:00pm ET)

 

**Schedule subject to change