Using TikTok to Increase Your Return on Influencers | Event Recaps | All MKC Content | ANA

Using TikTok to Increase Your Return on Influencers

Greg Paull, co-founder of and principal at marketing consultancy R3 Worldwide, covered best practices and case studies related to TikTok, as well as the origins, growth, and impact of this burgeoning social-media platform.