Commerce Marketing

This event is over.

Related Content


INTRODUCTIONS (11:00AM – 11:15AM)
Paul Robinson,
 Director of Commerce Committee, ANA

I. Can You Hear Me Now? – An Exploration of Audio + Voice as Part of a Marketer’s Mix (11:15AM – 11:55AM)
Marketers in today’s world are demanding a tighter link between their brand and commerce efforts to get the sale. The revolutionary impact of mobile, digital platforms, and voice-enabled connected devices has transformed the way people shop and engage with categories, brands and stores. And in today’s current conditions, consumers are engaging more heavily with e-commerce solutions for goods they previously purchased in-store - based on brand reputation, content and product availability. Join this session to hear from Barret Roberts, CPG Head of Industry, Pandora, and Shannon Cranbrook, Manager, Media Strategy, General Mills on how marketers are navigating the COVID landscape via Audio to drive consumers to sales.

Speakers:
Barret Roberts, CPG Head of Industry, Pandora
Shannan Cranbrook,
Manager, Media Strategy, General Mills

II. “Have Happy on Hand” Case Study – Unlocking Incremental Growth Through A Portfolio Based, OMNI Centric Shopper Campaign (12:00PM – 12:45PM)
Over the years, the Dreyer’s Grand Ice Cream brands have delivered strong market performance but despite their success, the team believed additional growth could be achieved by leveraging the strength of their portfolio in a more meaningful way with shoppers.  A strong goal - but how do you bring 5 distinct brands together, across multiple channels and 10 different retailers to unlock incremental growth for the brands and the category?  To help with this challenge, Dreyer’s partnered with Match Marketing Group to create an integrated portfolio campaign geared to inspire shoppers and motivate retailers during the key summer months.  In this session, you’ll be guided through how Dreyer’s approached the challenge, how they validated the strength of different campaign ideas and how they created a truly integrated omni mix that delivered a seamless shopper experience across national media, retailer owned marketing assets and merchandising to deliver a performance that exceeded growth and ROAS objectives.      

Speakers:
Rachel Jaiven, Director of New Ventures and Marketing Development, Nestle
Brian Kittelson, EVP/GM Brand Strategy and Commercialization, Match Marketing Group

WRAP-UP/ROUNDTABLE DISCUSSION (12:45PM – 1:00PM)