Commerce Marketing
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NETWORKING BREAKFAST (9:00AM – 9:30AM CT)
INTRODUCTIONS (9:30AM – 9:45AM)
I. Session 1: Winning on the Court and Winning at Commerce (9:45AM-10:30AM)
In a casual discussion, hear from the Dallas Mavericks on how they maximize technology to create opportunities with their fans to help drive additional activation interaction – including creating commerce. Whether it is beacons, RFID, or other technologies, the Mavericks will hold court and lead a lively conversation.
Speaker:
David Herr, Chief Technology Officer, Dallas Mavericks
Ronnie Fauss, Chief Strategy Officer, Dallas Mavericks
II. Session 2: What $2.5B in Social Ad-Spend Can Teach You About Capturing Attention (10:30AM - 11:15AM)
How can e-tail, retail, e-commerce, and gaming scale their creative with automation — including video and mobile-first strategies? With data from more than 700 brands, Smartly.io has helped leverage more than $2.5B in annual ad spend and will share their best practices and key learnings from these collected creative insights. Spoiler alert: creative is the most powerful performance driver. And help brands look their best and drive revenue in social commerce!
In this session you’ll learn:
• How to bring your brand closer to your audience by reinventing how you produce ads
• How to bridge the gap between data, creativity, and automation to capture attention
• How ThirdLove does systematic testing to find high performing creatives
Speaker: Lotta Suuronen, Head of Growth Market, Smartly.io
COFFEE BREAK (11:15AM – 11:30AM)
III. Session 3: Securing Customers in a Competitive Home Security Market (11:30 AM-12:15PM)
In a market where the legacy players are viewed as yesterday’s news, Brinks will show you how they’ve changed the conversation, taken on these newcomers and driven their business with traditional and innovative commerce approaches..
Speaker: Chris Moloney, CMO &SVP of Commerce, Brinks Home Security
LUNCH/ROUNDTABLE DISCUSSION (12:15PM-1:00PM)