Commerce Marketing


Start: Thursday, November 12, 2020 at 11:00am

End: Thursday, November 12, 2020 at 1:00pm


11:00 AM EST/ 8:00 AM PST
Via Webinar (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Attend via Webinar Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A

Paul P. Robinson,
Director of the Commerce Committee, ANA

Two students from the Fashion Institute Of Technology (a leading Fashion and Creative Industries higher education institution based in NYC) will present how their shopping habits have changed since COVID 19, what do they think will go back to pre-pandemic and what will stay as well as what brands have perfectly understood those changes and matched their new expectations as consumers and habits as shoppers. The short presentations will be followed by an open forum for questions from the ANA Commerce Marketing Committee audience.

I. There’s a Kit for That: Sizzling DTC and the Meal Kit Craze (11:35AM – 12:15PM)
Learn the story behind and see the first TV from the new kit on the block, DTC Tovala, sitting at the cross section of food and tech. Tovala provides a weekly meal kit service paired with a custom smart oven that prepares meals to perfection with little to no work. With the meal kit space becoming increasingly crowded over the past few years, Tovala needed their debut TV spot to come out swinging and position them as the fastest, freshest, most high-tech option on the market. While the brand is in its early stage, it’s growing rapidly. Tovala wanted to capitalize on growing interest with its introductory TV ad geared toward discovery, a captive audience, and acquisition of new customers from a broad customer target. Our solution was to create stunning visuals centered around Tovala’s two biggest differentiators: their high-tech smart oven, and the freshness of their meals. Add a swagger-inflected voice over, and the message becomes crystal clear: Tovala isn’t like other meal kits — it’s better. We just launched with instant business impact: boosts to web traffic, search and purchases in just one week.

Lauren Funk, VP Marketing, Tovala
Meryl Draper, CEO/Co-Founder, Quirk Creative

II. TBD (12:15PM – 12:55PM)

Ashley Mortimer, Digital Experience Owner, American Family Insurance
Sarah Cucchiara, SVP Channel Marketing Strategy, BrandMuscle

WRAP-UP (12:55PM – 1:00PM)

Webinar information, if available, will be provided to registrants only.