Brand Management, West Coast Chapter

when

Start: Thursday, January 23, 2020 at 9:00am

End: Thursday, January 23, 2020 at 2:30pm

WHERE

Intel Corporation
50 Chestnut St
San Francisco, CA

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend In-Person Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Attend via Teleconference Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A


NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)

I. INTEL: HOW TO BULD BRAND ADVOCACY WITHIN (10:00-11:00AM)
Employee advocacy is critical. If your internal staff aren’t brand advocates, it will undermine or stymie your external efforts. In this age where employees are saying they want to work for brands that reflect their values, this is critical. Learn how to build brand advocacy within from Reinaldo Parreiras, Global Social Media and Digital Marketing Manager at Intel.

Speaker:
Reinaldo Parreiras, Global Social Media and Digital Marketing Manager – Intel

II. REBRANDING STRATEGIES THAT WORK (11:00 – 12:00PM)
Successfully navigating a rebranding can be a challenge for businesses. Hear how Personal Capital, an online financial advisor and personal wealth management company, underwent a full rebrand process and learn how they organized and rallied around it internally to broaden the initiative beyond marketing.

Speaker:
Jacqueline QuasneyPersonal Capital


LUNCH (12:00–1:00PM)

III. TBD (1:00–2:00PM)

Speaker:
TBD

IV. MEMBER ROUNDTABLE DISCUSSION (2:00-2:30PM)
This is your time! Engage your fellow committee members in open discussion around evolving issues and current challenges in effective brand marketing. Please come prepared to share! Something specific you'd like to discuss? Feel free to submit in advance to cwaite@ana.net and we will use your suggestions to guide the conversation.

Facilitator:
Claudine Waite, Director, Content Marketing – ANA

 

Webinar information, if available, will be provided to registrants only.