Content Marketing

when

Start: Friday, February 5, 2021 at 11:00am

End: Friday, February 5, 2021 at 1:00pm

WHERE

11:00 AM EST/ 8:00 AM PST
Via Webinar (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend in-Person NOT AVAILABLE
Attend via Webinar Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A


INTRODUCTIONS (11:00AM – 11:15AM)
Paul P. Robinson, Director of the Content Committee, ANA

ROUNDTABLE DISCUSSION (11:15AM-11:35AM)

I. The Future of Content: How Brands can Adapt to The New Normal (11:35AM – 12:15PM)
Hear from Meredith’s award-winning content studio, The Foundry, as they share results of a recent research project on The Future of Content. Meredith’s The Foundry will explore how marketers can adapt to—and thrive in—our new lived reality, with a focus on three guiding principles: 1. Flexibility First: Getting content to market quickly has never been more important, which makes nimble processes and close collaboration with agency and production partners key. 2. Be Real: From the nature of stories to the style of production, content must reflect the world as it is today in order to be authentic, and 3. Less is More: Brands should create lower- frequency, high-impact value exchanges via holistic branded and utility-driven environments. Included int his presentation will be case studies and recommendations on how to put your best foot forward for 2021 and beyond.

Speakers:
Will Roth, Vice President, Content + Strategy, The Foundry at Meredith Corp
Dan Rubin, Vice President, Strategy & Marketing, The Foundry at Meredith Corp

II. TBD (12:15PM – 12:55PM)

WRAP-UP (12:55PM – 1:00PM)

Webinar information, if available, will be provided to registrants only.