MarTech Committee Meeting: Deep Dive on Clean Rooms and the State of MarTech in 2023

This event is over.

I. Welcome & Introductions
(1:00PM – 1:10PM EST)

II. Committee Overview (1:10PM – 1:15PM EST)

III. Data Clean Rooms: How to Unlock Value and Drive Business Growth Through Data Collaboration (1:15PM – 1:45PM EST)

The marketing world is turning on data. Actionable data insights drive smarter decisions and eye-popping outcomes. Today’s data landscape is more complex and distributed than ever before creating challenges for companies looking to harness the full potential of data for marketing and business-decision making. Many companies know they don’t have enough of the right data and historically, companies have been reluctant to share data and collaborate with others. Today is a whole new world. We now have the tools to collaborate with data in ways that benefit all parties; brands, and consumers alike. Data clean rooms enable companies to finally collaborate with fine grain control over access and usage, and in a privacy preserving manner. This new data collaboration technology is unlocking more interesting, more powerful, and more compliant partnership opportunities.

In this session, you’ll hear from Matt Kilmartin, CEO and Co-Founder of Habu, a leading provider of clean rooms for companies like Disney, PepsiCo, L’Oreal and Kroger. You’ll learn more about clean rooms, how they work, and the value they deliver. Matt will also share example use cases of how companies are leveraging clean rooms today and key learnings on how to get started.

Presented By:

Matt Kilmartin
Co-founder & CEO

Matt Kilmartin is a co-founder and CEO at Habu, the Global Innovator in Data Clean Room Software. Habu’s software enables privacy-safe data collaboration for insights, targeting, and measurement, which unlocks the power of data wherever it lives. The work that Matt and his team are doing with global, Fortune 500, data-driven companies is shaping the future of data collaboration in a privacy first era.

IV. Roundtable Discussion with Q&A (1:45PM – 2:00PM EST)

V. The State of MarTech 2022 & 2023 (2:00 -2:30PM EST)

A deep dive on the latest trends and insights in the marketing technology space. 

Presented By:

Carlos Doughty
CEO / Founder & Course instructor
LXA (formerly MarTech Alliance)

Carlos has just under 2 decades of experience in marketing across; martech consulting, marketing solution services, audience development & monetization, events & education. He has worked with clients across the globe from New York, Singapore, Hong Kong to Beijing, Brussels, Paris and London. He has worked with clients including the world's largest law firms, agencies, manufacturing, financial services and media companies, as well as tech start-ups.

VI. Roundtable Discussion with Q&A (2:30PM – 2:45PM EST)

VII. Closing Remarks, What's Next? (2:45PM-3:00PM EST)