Mobile Marketing

NETWORKING BREAKFAST (9:00 – 9:45AM)

INTRODUCTIONS (9:45 – 10:00AM)


I. TD AMERITRADE UTILIZES MOBILE PLATFORMS TO REACH PROSPECTS (10:00-11:00AM)
TD Ameritrade provides investing and trading services for nearly six million client accounts that total more than $400 billion in assets.  Recently, they have made huge strides in launching a mobile experience for their prospects. In this session, Francie Staub, Senior Manager, Digital Advertising –TD AMERITRADE Holding Corp.will share the story of how they evolved this campaign and the metrics they used to validate to the organization the huge need to catapult ahead in this space.

Speaker:
Francie Staub, Senior Manager, Digital Advertising – TD AMERITRADE Holding Corp.


II. MARKETING AND MOBILE APPLICATION INTEGRATION CASE STUDY:  BROOKLYN NETS AND BARCLAYS CENTER (11:15AM-12:15PM)
The new arena in Brooklyn, the Barclays Center, made a key decision to completely digitize their consumer interface and integrate this into their broader marketing strategy. These key digital touchpoints include brand advertising, location-based advertising, social media, point of sale, etc.   In this session, Jayne Bussman-Wise, Digital Director – Brooklyn Nets & Barclays Center and Tobias Dengel, Chief Executive Officer –  WillowTree will showcase how each of these touchpoints is adapted to the mobile application environment for the true So-Lo-Lo experience before, during, and after an event experience at the arena. The takeaways from this case study will include considerations for developing a mobile applications, the mobile app as an implementation of marketing strategy, best practices, successes they enjoyed, lessons learned along the way, and key takeaways for marketers.

Speakers:
Jayne Bussman-Wise, Digital Director – Brooklyn Nets & Barclays Center
Tobias Dengel, Chief Executive Officer –   WillowTree


LUNCH (12:15-1:00PM)

III. MEMBERSHIP EFFECT FROM AMERICAN EXPRESS BREAKS THROUGH WITH MOBILE CAMPAIGN VIA SOCIAL COMMERCE TO DRIVE RESULTS (1:00-2:00PM)
In this session, Lou Paskalis, Vice President Global Media, Content Development & Mobile Marketing – American Express Company will share a breakthrough mobile campaign that leverages advanced brand integration and social commerce creating rich experiences for smartphone users personalized to their interests and spending habits. The customized "app within an app experience" incorporates HD video, user generated content, and social media integration, while educating the consumer about the Membership Effect from American Express.

Speaker:
Louis Paskalis, Vice President Global Media, Content Development & Mobile Marketing – American Express Company