Multicultural Marketing & Diversity

This event is over.

Related Content


NETWORKING BREAKFAST (9:00 – 9:30AM)
WELCOME AND INTRODUCTIONS (9:30 – 9:45AM)

I. VERIZON - CONNECTIONS THAT MATTER (9:45-10:15AM)
Verizon's marketing efforts focus on making people see the true value of having the best network. Verizon network empowers people to connect with others especially at the moments of life that really, really matter. Ricardo Aspiazu, Marketing Director Verizon, will share recent work that brings this benefit to life in a way that is meaningful to the LGBTQ+ community as part of the 2018 Pride Celebrations. This includes online content celebrating real people's coming-out conversations with loved-ones, working with PFLAG to help families of LGBTQ+ youth stay connected, and augmenting Verizon's on-the-ground presence at local Pride parades while extending them nationally with a virtual Pride parade for everyone to participate and join the celebrations via social.

Speakers:
Ricardo Aspiazu, Marketing Director - Verizon

II. HP IS REINVENTING MINDSETS (10:25 -10:55AM)
HP is proud of its strong diversity legacy. From hiring some of the first female engineers to launching the first LGBTQ resource group in Silicon Valley, HP is a company of action and continues to reinvent its efforts in diversity and inclusion (D&I). Having a meaningful impact on the planet, its people and its communities is not just a moral imperative – it's a business one as well. HP is taking action through a range of programs to help transform the world. In this session, Tom Suiter will share insights behind their Reinvent Mindsets campaign that focused on unconscious bias in today's hiring environment to help cultivate a future talent pool. The message is simple yet powerful: HP is hiring and talent is our only criteria.

Speaker:
Tom Suiter, Corporate Communications, Diversity & Inclusion, Sustainability & Social Impact – HP Inc.

NETWORKING BREAK (10:55-11:10AM)

III. #HISPANIC TWITTER IS HAPPENING (11:10AM-11:40AM)
Twitter is where the conversation is happening and connects you to the most valuable audiences when they're most receptive. It is also where Hispanics turn to connect with news, celebrities, friends & brands. In fact, 60% Hispanics are actively using Twitter to post/participate with content. Marco Botero, Head of US Hispanic will share research and insights on the impact of the Hispanic audience on Twitter. He will also touch on how brands have been (and should be) engaging with Hispanics on Twitter.

Speaker:
Marco Botero, Head of US Hispanic - Twitter 


IV. HOW THE CANADIAN DOWN SYNDROME SOCIETY TURNED SORRY INTO CONGRATU%$#!@ATIONS (11:50AM-12:20PM)
Every baby deserves a warm welcome. But for parents of a newborn with Down Syndrome, they hear "I'm sorry" not "Congratulations. A hurtful comment that implies they should be pitied. CDSS had one goal - to ensure none of these parents ever heard "Sorry" again. In this session, Nancy Crimi-Lamanna, Chief Creative Officer of FCB Toronto and Ben Tarr, Board Director at the Canadian Down Syndrome Society and father of Leo the Lion, his son who lives with Down Syndrome, will explain how they turned "sorry" into a bad word - not only because of the damaging effect it had on parents, but because it was reflective of the stigma and unequal standing that people with Down syndrome still experience. These insights made "Anything but Sorry" Grand Prize winner at the 2018 ANA Multicultural Excellence Awards.

Speakers:
Nancy Crimi-Lamanna – Chief Creative Officer – FCB Canada
Ben Tarr – Member, Board of Directors – Canadian Down Syndrome Society


LUNCH
 (12:30-1:30PM)

V. TYPE WITH PRIDE (1:30- 2:00PM)
In 1978, artist and activist Gilbert Baker created the rainbow flag, one of the world's most powerful cultural symbols. In 2017, he sadly passed away. To honor his memory the Ogilvy Design team partnered with NewFest to create 'Gilbert', a free font inspired by the design language of his iconic symbol of pride. In this session, the Ogilvy and NewFest team will share insights behind this award winning campaign.

Speakers:
Thomas Dima, Senior Account Director, UWG/NewFest Board Member
Bill Berman, Group Account Director, Ogilvy
Rodrigo Moran, Group Creative Director, Ogilvy

VI. MEMBER ROUNDTABLE DISCUSSION (2:00-2:30PM)
In this session, ANA Multicultural Marketing & Diversity Committee members will have an opportunity to network and discuss key issues in multicultural marketing.

Facilitator:
Gilbert DávilaANA Multicultural Marketing & Diversity Committee Chair