Data & Direct Marketing
when
Start: Wednesday, November 1, 2023 at 9:00am
End: Wednesday, November 1, 2023 at 2:00pm
WHERE
155 E 44th Street (between Lexington and Third Avenues)
8th Floor
New York, NY 10017
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Individual | Nonmember | ||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Attend In-Person | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier $0 | Individual N/A | Nonmember N/A | |||
| Attend via Webinar | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier $0 | Individual N/A | Nonmember N/A | |||
| Will Not Attend | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier $0 | Individual N/A | Nonmember N/A | |||
-- JOIN US IN PERSON and MEET THE SPEAKERS --
NETWORKING BREAKFAST (9:00am - 9:30am ET)
WELCOME & INTRODUCTIONS (9:30am - 10:00am ET)
Lisa Merizio Smith, Senior Manager, ANA
I. TBD (10:00am - 10:45am ET)
Speakers: TBD
BREAK & Postal Advisory & Privacy Update (10:45am - 11:00am ET)
Pre-Election outlook, Review of ANA’s Data Hygiene Tools including the Center for Ethical Marketing and DMAChoice, the oldest and most reputable consumer choice tool in the nation that helps ward off onerous legislative action like Do Not Mail bills, etc. while at the same time reduces cost and waste for the mailers.
Speaker:
Lisa Brown Shosteck, Consulting Director, ANA Center for Ethical Marketing | ANA Privacy Shield
II. Recognizing Opportunities in the Longevity Economy (11:00am - 11:45am ET)
Speaker:
Pamela Farrell, Senior Vice President, Marketing, AARP
NETWORKING LUNCH (11:45am - 12:15pm ET)
III. TBD (12:15pm - 1:00pm ET)
Speaker: TBD
IV. Member Roundtable - TOWN HALL (1:00pm - 2:00pm)
Through the surveys, you've told us what issues are keeping you up at night and what topics on which your boss wants you to be smarter. So, gather your team, listen and participate in this TOWN HALL format where these topics and more will be addressed by our panelists and YOU as time allows.
- TESTING: How are you testing? What are adequate sample sizes for testing? Who is the target – customers or prospects?
- OMNICHANNEL: Email and Mail – a dynamic duo – retargeting tool, omnichannel measurement / attribution?
Panelists: TBD
Optional: Nearby Offsite Networking Gathering (2:00pm)
One block from Grand Central Station, NYC
Webinar information, if available, will be provided to registrants only.