Marketing to Moms: Using Data-Driven Marketing to Build Connections and Trust | Event Recaps | All MKC Content | ANA

Marketing to Moms: Using Data-Driven Marketing to Build Connections and Trust

Miriam Kalaev from Everyday Health Group Pregnancy & Parenting, shared how to connect with moms precisely and at scale amid looming challenges like cookie depreciation, stricter privacy regulations, and an increasing reliance on zero- and first-party data.