Production Management

Networking Breakfast: 9:00-9:30 am
Introductions and Review of Agenda: 9:30-9:45 am


I. TRENDS IN CELEBRITY TALENT ENDORSEMENTS: (9:45-10:45)
In this session, Jon Gieselman, SVP Advertising and Public Relations - DIRECTV, Inc. and Ryan Schinman, founder and CEO - Platinum Rye Entertainment and will discuss recent and anticipated future trends in celebrity talent endorsement deals. Topics will include identifying appropriate talent options, new forms and methods of compensation, impact of growing digital and social media requirements, and managing the procurement process for maximum efficiency and value. They will illustrate these and other fine points of effective negotiation by sharing several examples, case studies and acquired best-practices.

Speakers:
Jon Gieselman, SVP Advertising and Public Relations - DIRECTV, Inc.
Ryan Schinman, Founder and CEO - Platinum Rye Entertainment


II. SAG/AFTRA: ANA & 4A'S JOINT POLICY COMMITTEE ON BROADCAST TALENT UNION RELATIONS (11:00-12:00)
SAG, AFTRA and the ANA-4A's Joint Policy Committee on Broadcast Talent Union Relations ("JPC") sent a bulletin on compensation rates that go into effect on April 1, 2011 and apply to any commercial produced for initial use on the internet or produced for initial use in new media. In this session, Stacy Marcus, Associate - Reed Smith will present the outcome of the Joint Policy and how this will affect production management and budgets. This session will answer the following questions and more: How does this impact performers whose contracts begin before April 1, 2011 and end after that date? What are the minimum use fees for principal TV and radio talent for either made-for-internet commercials or made-for-new-media commercials?

Speaker:
Stacy Marcus, Partner - Reed Smith


III. MEMBER ROUNDTABLE DISCUSSION: HOT TOPICS (1:00-2:00)
This session will be a members only closed-door session to discuss topics that are of immediate interest to the committee. We will begin with the following topics:
A. Role of Production Manager in digital production and challenges
B. Copy Testing- Who is doing it? Which methods are being used? What are the Pros and Cons?

Facilitators:
John Lick, Executive Producer, Broadcast Production - Target Corporation
Valerie Light, Advertising Production Manager - Verizon Communications


IV. TOPICS FOR FUTURE COMMITTEE MEETINGS (2:00-2:30)
This session will call on all members to offer ideas and topics to pursue for future production management committee meetings. The more ideas we get from members, the more valuable and meaningful our meetings will be for the production management committee.