Curbing Media Emissions with Ad Net Zero

when

Start: Wednesday, September 14, 2022 at 1:00pm

End: Wednesday, September 14, 2022 at 2:30pm

WHERE

ANA
Virtual Meeting (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend via Webinar Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier $0 Individual $0 Nonmember $0

Action on the climate crisis is needed now, and advertisers can take direct action now to curb emissions using the Ad Net Zero 5 Point Action Plan, developed by Ad Association UK. The ANA and industry peers have identified the Ad Net Zero framework as the direct path for reducing emissions and environmental impact in media and marketing. We are working to increase adoption of the framework in the United States and are thrilled to share the 5 Point Action Plan with you as a first step. Read the Ad Net Zero Report here.

Join us to learn how to active the 5 Point Action Plan within your organization, from the business case to brass tacks. We’ll hear from the Ad Net Zero team about the origins of the initiative, how you can get involved as an individual, and how your organization can act now across your entire advertising supply chain. This is a universally applicable framework for creative agencies, media agencies, media/platform owners, production companies, and brands.
At a high level, the 5 Point Plan works to:

  1. Get Your Own House in Order (Advertising Business Operations)
  2. Curb Emissions from Advertising Production
  3. Curb Emissions from Media Planning & Buying
  4. Curb Advertising Emissions Through Awards and From Events
  5. Harness Advertising’s Power to Support Consumer Behavior Change

 If your marketing team is looking for real guidance on curbing emissions, you can’t miss this session.

Webinar information, if available, will be provided to registrants only.