Media Leadership

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BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)

I. MEMBER ROUNDTABLE DISCUSSION (10:00 – 10:30AM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a “closed door” environment and to leverage and share knowledge and insights with marketing peers. In this session, Media Committee Co-Chair Jennifer Gardner, Senior Director Media, North America at Unilever will moderate a discussion on top media issues.

Facilitator:
Jennifer Gardner, Senior Director Media, North America – Unilever, ANA Media Leadership Committee Co-Chair

II. UPCOMING RESEARCH ON TV ADVERTISING IN A CONNECTED WORLD (10:30 – 11:00AM)
The shift to viewing content through internet-enabled / streaming devices, or what we call connected TV (CTV), is surging -- over 55% of Americans watch programming on a connected device today, according to eMarketer. To educate and engage brand marketers with insights and learnings around OTT/CTV Innovid and the ANA are partnering on a year-long research endeavor. In this session, you’ll learn how this project aims to drive the industry towards a deeper understanding of how CTV complements linear TV while uncovering key areas of importance for this advertising vehicle including measurement, advanced analytics and new creative formats.

Speaker:
Beth-Ann Eason, President - Innovid

COFFEE BREAK (11:00 – 11:15AM)

III. NOVO NORDISK: MEDIA CASE STUDY (11:15AM – 12:00PM)
Novo Nordisk is a global healthcare company with more than 90 years of innovation and leadership in driving change to defeat diabetes and other serious chronic conditions. Headquartered in Denmark and with over $16B in annual turnover, NovoNordisk is focused on the affecting change throughout the world through The Triple Bottom Line. In this session, Barry Kull, Commercial Spend Portfolio Lead will discuss how ecosystems are the key to success in reducing complexity and increasingly visibility in media services spend. He will share his experience, the good and the bad, in improving media performance via ecosystems.

Speaker:
Barry C. Kull, Associate Director, Category Management – Novo Nordisk Inc.

LUNCH (12:00 – 12:30PM)

IV. TYSON FOODS: ADVANCED TV CASE STUDY (12:30 – 1:15PM)
Tyson Foods, Inc. is one of the world's largest producers of chicken, beef, pork and prepared foods that include leading brands such as Tyson®, Jimmy Dean®, Hillshire Farm®, Sara Lee® frozen bakery, Ball Park®, Wright®, Aidells® and State Fair®. In this session, Courtney Ballantini, Sr Director Media & Consumer Engagement at Tyson Foods will share how the brand is tackling the challenges in the video landscape and their strategies for both digital video and OTT spaces.

Speaker:
Courtney Ballantini, Sr Director Media & Consumer Engagement – Tyson Foods


V. ALTICE USA: MEDIA MIX MODELING & MEASUREMENT CASE STUDY (1:15 – 2:00PM)
Altice USA (NYSE: ATUS) is one of the largest broadband communications and video services providers in the United States, delivering broadband, pay television, telephony services,
proprietary content and advertising services to approximately 4.9 million residential and business customers across 21 states through its Optimum and Suddenlink brands. In this session, Stuart Burkhoff, Sr. Director, Media Planning & Strategy at Altice USA will share info and insights on their approach to mix modeling and measurement.

Speaker:
Stuart Burkhoff, Sr. Director, Media Planning & Strategy - Altice USA