Committees | Events & Webinars | Media | ANA


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Housekeeping and Introductions (11:00 a.m. ET)

Member Roundtable & Discussion: ANA Programmatic Media Supply Chain Transparency Study (11:05 – 11:30 a.m. ET)
In this Roundtable Discussion, Bill Duggan, Group Executive Vice President at the ANA, will share high-level findings from the ANA’s study on the programmatic media buying ecosystem, often described as riddled with lack of transparency, fractured accountability, and mind-numbing complexity. Bill will share key insights in areas including data access, contracting, verification measurement and the correlation between prices paid in programmatic auctions and ad quality received. Numbers don’t lie and this update will provide some insight into the data behind it all.

Discussion Leader:
Bill Duggan, Group Executive Vice President, ANA

I. The Age Of Liminality: Big Cracks, Coping Mechanisms, & Signals Of Hope (11:30 - 12:15 p.m. ET)|
We are in an age of liminality, a place of transition, waiting, and shifting toward what’s next. Society has been engulfed in a set of inescapable and stacked crises (e.g., inflation, banking failures, spy games, war, climate disasters, etc.) that have revealed big cracks in the bedrock of our beliefs.

As Americans turn to find new solutions, they are re-evaluating economic and support structures, leaning into new coping mechanisms, and looking to technology as new beacons of hope (but also danger). In this lively discussion, John and Libby will debate with fresh data from the field the future outlook on capitalism, "China-tok," women’s rights, presentism, hyper-personalization, AI assistance, and weed.

As pollster-strategists that advise corporate leaders on how to navigate the future, John and Libby will share data, perspectives, and ideas on how to emerge through the liminality in a way that strengthens business outlooks and relevancy.

John Gerzema, CEO, The Harris Poll

John Gerzema is The CEO of The Harris Poll, who studies data to identify social change and help leaders and organizations anticipate and adapt to new trends and demands. A New York Times best-selling author, social scientist, speaker, and consultant, John has given TED talks and presented research at The World Economic Forum in Davos and The Milken Conference.

Libby Rodney, CSO, The Harris Poll 

Libby Rodney is the Chief Strategy Officer at The Harris Poll. She is at the intersection of culture, business, and the future, identifying emerging human desires, needs, and attitudes, translating that into Thought Leadership research for Fortune 100 brands. Her future-forward insights and strategic frameworks help clients anticipate the future and develop a differentiated position around it. An early founding partner of Chief, her research has been on the stages of Davos, Cannes, SXSW, and CES. And as creator behind The Next Big Think! Libby is always focused on what's next.

II. The Revolution Will Be Connected: Linear’s Pains Are CTV’s Gains   (12:15 - 1:00 p.m. ET)
The glory days of linear TV advertising are gone, but TV advertising isn’t going away as much as it’s shifting from traditional pay TV services (cable, satellite, and telecom) to internet-delivered connected TV (CTV) programming. This transition will accelerate as digital platforms continue to scale and advertisers warm to the benefits of CTV advertising over traditional TV. In this session, learn how to capitalize on the better targeting, measurement options, potential for interactivity, eCommerce, and attribution that CTV affords.  

Paul Verna
, Principal Analyst and Head of Advertising and Media Practice, Insider Intelligence

Paul Verna is eMarketer Principal Analyst and head of the Digital Advertising and Media desk at Insider Intelligence. He leads a team of analysts covering ad tech, ad spending, and subscription monetization across video streaming, TV, audio, out-of-home, and other media channels.