Media Leadership
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WELCOME & INTRODUCTIONS: (11:00AM ET)
I. DRIVING ACTION TO FUEL CHANGE (11:05AM – 12:20PM ET)
Marketers have been working in an ecosystem that has not kept pace with technology and opportunity. While the speed of change on ways that we can market have grown exponentially, we still work in many legacy systems across measurement, reporting and trading of our media investments. Recently marketers have been more active about banding together to lead this change. Rather than wait for others to create change, marketers have been more active about leading groups. In this session, Ben Jankowski, SVP Global Media at Mastercard and Co-Chair of the ANA Media Leadership Committee will discuss some of the key areas where we need to focus including the steps being taken to create change and what any marketer can do to learn and help. We will also facilitate a group roundtable discussion to gain input on these initiatives and where we should focus our efforts in the future.
Speaker:
Benjamin Jankowski, SVP Global Media – Mastercard, ANA Media Leadership Committee Co-Chair
III. CONNECTED TV RESEARCH UPDATE (12:20 – 12:35PM ET)
The ANA and Innovid are partnering again on new connected TV research to be fielded in early 2021. In this session, you will learn how this project aims to drive the industry toward a deeper understanding of how CTV is changing within verticals, in particular during the pandemic.
Speaker:
Jessica Hogue, General Manager of Measurement and Analytics – Innovid
II. ANA UPDATE: MEDIA MEASUREMENT, BRAND SAFETY AND PRIVACY (12:35 – 1:00PM ET)
Bill Tucker, Group EVP at ANA will provide an update on the important industry work happening in media measurement, privacy and brand safety particularly through the GARM (The Global Alliance for Responsible Media), CMM (Cross Media Measurement), and PRAM (Partnership for Responsible Addressable Media) initiatives.
Speaker:
Bill Tucker, Group EVP – ANA