Digital & Social, Southeast Chapter

Parking Instructions:
Please park in the ticketed Campanile parking garage across from the Campanile building on 14th St. and Juniper St. (Next to the SCADshow Theatre). For the map, please click here. Elevator access is on the right-hand side of each parking level. Please take the sky bridge on level P5 which connects the Campanile parking garage to the Campanile building. It will lead you directly to the Pandora building's lobby area. When you arrive, the second set of elevators on your left will bring you up to Pandora on the 14th floor. Parking can be validated by the lobby front desk attendant at your departure so please be sure to keep your parking ticket.

NETWORKING BREAKFAST (9:00 – 9:30AM)
INTRODUCTIONS & NETWORKING "FIRESTARTER" SESSION (9:30 – 9:45AM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. Often times, many marketers have similar challenges in areas like measurement, content marketing, digital advertising, social media best practices, walled gardens, working with influencers, programmatic, how to tap into new technologies like VR, AI, and AR, agency management, etc. During introductions, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge in the digital & social space as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch.

I. AUDIO STORYTELLING AT SCALE: RESONANCE & RECEPTIVITY IN AUDIO  (9:45AM -10:30AM)
Marketers are witnessing a massive technological shift. A new age of connectivity. An audio revolution. In today's media rich environment, where consumer touch points are increasingly screenless, there is no question that sound is fast becoming a primary driver of brand identity and storytelling. How will brands navigate the challenges of this rapidly changing sonic landscape, where capturing ears is as important as capturing eyes?

In this session, learn why audio resonates and how contextually relevant ads drive receptivity during everyday moments – whether it be through relevant mindsets or personalized ad experiences. As Pandora walks you through success stories, marketers will leave thinking about how to harness the power of audio for their own brands and make meaningful connections to tell stories that resonate in this new age of connectivity.

Speaker:
Kendra Tal, Director of Ad Innovation - Pandora

II. COCA-COLA'S FREESTYLE: #MAKEYOURMIXCONTEST (10:30AM -11:15AM)
This summer Coca-Cola offered a $10,000 as a prize for consumers to create and submit a personalized drink creation. The "Make Your Mix Contest," which was the first of its kind. It highlights Coca-Cola Freestyle's 100+ brand choices offered nation wide. he competition takes place, in part, on Twitter and Instagram.In this session, Coca-Cola will speak about this campaign and how they used social media to drive user-generated content.

Speaker:
Sarah Greenberg Sachs, Director Coca-Cola Freestyle Marketing – The Coca-Cola Company

III. EDIBLE ARRANGEMENTS: CONTENT MARKETING CASE STUDY (11:30AM -12:15PM)
With more than 1,200 franchise locations open or under development worldwide, Edible Arrangements, LLC is the world's largest franchisor of shops offering creatively designed fresh cut fruit arrangements. In this session, Edible Arrangements will share the innovative work they're doing in content marketing with key lessons learned for marketers.

Speaker:
Matt Courtoy, Director of Social Media - Edible Arrangements

LUNCH (12:15 - 1:00PM)

IV. VANITY FAIR NAPKINS: DIGITAL & SOCIAL CASE STUDY (1:00 – 1:45PM)
Vanity Fair created a fully integrated campaign designed to drive awareness for the recent launch of their innovative Vanity Fair Extra Absorbent Napkins, which uniquely offers the absorbency of a paper towel with the softness of a Vanity Fair Napkin. In this session, Vanity Fair Napkins will share details of this recent digital and social campaign, how they were able to capture consumer's attention in a declining category and key lessons learned for marketers launching new product innovations.

Speaker:
Priti Lokre, Sr. Brand Building Manager – Vanity Fair Napkins

V. AMERICAN CANCER SOCIETY: DIGITAL & SOCIAL CASE STUDY (1:45PM - 2:30PM)
The American Cancer Society is a global grassroots force of 1.5 million volunteers dedicated to saving lives, celebrating lives, and leading the fight for a world without cancer. From breakthrough research, to free lodging near treatment, a 24/7/365 live helpline, free rides to treatment, and convening powerful activists to create awareness and impact, the American Cancer Society is attacking cancer from every angle. In this session, the American Cancer Society will share recent digital campaigns and the data-based strategies that made them successful.

Speakers:
Kalia Bonner, Strategic Director – American Cancer Society
J.W. Cannon, Senior Director, Sports Alliances – American Cancer Society